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America’s Adaptation of Hip-Hop Culture

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  • Description

    Author Steve Stoute discusses how hip-hop culture has made its way to mainstream America.

  • Duration 6:10
  • Date

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This transcript is automatically generated

Program.

We're gonna talk us dished out values of founder and Chief Executive Officer of the leading brand marketing firm translation of new book.

There's entitlement -- of America.

How -- Paul created a culture that rewrote the rules of the new economy.

Has slowed published by -- -- part of the Penguin Group.

Please welcome compliance moratorium should start wanted to stop.

Doing fine how are you.

Happy to be here -- leadership closer to the microphones and a -- -- and this is called them out of -- also -- -- -- book.

I wrote the book to.

Three and a half years and it was basically went from the record business to be -- was a remarkably.

Excellent record companies are it and we're shortening Sony all currently and then I went to in the scope.

Records and -- -- And then I went to the advertising business in 2000 -- editor of scope alone.

Eminem when I was Eminem Marilyn Manson and torture no doubt Gwen Stefani.

Did you sign Eminem.

No I worked on that for -- worked on its first two problems fantastic.

He's genius these.

Don't know one table like me on -- resonated with me yes so humble all of them -- demographic but -- records.

-- wonderful sense of humor those.

All follows months of some a lot of -- an impeccable was gonna that were hit a lot of a lot of a lot of New York has had a great sense humid just.

You know -- -- break through a lot of the stereotypes that were.

Out there about the art form and people that will make in the music.

And anyhow back the book what I do is I discussed -- you know personal -- the recommend.

I left the record business because I just felt like I worked in the movie men in black shirt and you know we sold the -- -- problems but -- those glasses so like crazy.

Agreements that will -- that I -- these look good.

And I wanted to understand why.

That happened that phenomenon bottles glasses and it was all about the proximity of the glasses.

To pop culture to the music and I -- to create that.

That's in that situation nonstop and I went to the advertising business.

Is a fellow actor brings them my record business thinking turned to to that industry and I did and it worked.

It -- -- are pretty well but.

In writing the book.

I felt like it -- did so much the culture that the music so much now with the culture.

-- people together in a way for young white kids an African American kids -- Latino kids and -- kids together because for the first time there was an art form they all agreed to a lifestyle -- the -- subscribe to the next generation of kids who gonna affect the economy economy young adults from the fact -- the language sharp.

Language.

Dress style.

-- ebonics.

You know there was a quote there's a quote.

And it created this new language in this whole new economy -- young adults now share.

On -- -- a hundred that have -- community feel artists and so on.

When a -- so if I saw originated.

That became an instrument.

Was.

-- -- -- Madison -- -- Wall Street him.

-- -- I think there's a you know there's a gift and occurs to when you create anything in subculture.

You know first at school that only a small group of people can partake in it and they understand it's part of electric club and in.

All of a -- gets in the radio oil gets out -- gets blown.

And it becomes mainstream and becomes homogenized.

And I think that.

You know you have to take the fact that it became popular because people like it may want to partake in it at the same time -- -- You know would have been cool when it was small aback when it was -- -- In each group that was part of it.

But you got it would anytime anything becomes.

It's also affect cultures -- us to move culture forward it's gonna get mainstream popularity and look what happened to the music the music couldn't get played.

There was a time the black radio wouldn't play rap music now now it's on Z 100 in New York plant like crazy right.

As is the waited so I think it happened to rock music coming out in late sixties right -- it was something that was.

Cool and small -- and became America's.

You know sweetheart.

You know I don't have a more true in.

Where an almost Chuck Berry Little Richard -- on also do -- artists who -- -- -- It was Jay-Z and run DMC and -- Well I went to high school all out of on the fewer kids are like -- domino like Little Richard versions.

All the songs that would that were done by pat prone it's almost all the people that died and made it may -- him.

You know it's funny -- had a great conversation.

With Paul McCartney support coordination and He was telling me that when He was in Liverpool as a kid the and then all of a group in the they would wait for the the ships that come over and it would get the -- CDs -- -- -- -- -- -- -- -- a music.

And they were shocked when He came to America and was playing Beatles music a lot of it was covers.

And renditions of Motown records and it couldn't believe that people accepted it come from them.

But wouldn't even except coming from the Motown artists at the time that originated the music now and you like basically white guys playing bad Motown music and that became.

The art form at least that's what He admitted to me.

But that was then right -- was a time in which people felt that way about the world wouldn't accept certain things come from certain people.

I want to elect this culture and now this young adult culture now that we have in America.

Deals -- shared values is no more.

The census data means nothing and you talk about black why you know -- so let's -- about kids in the -- -- 24.

They have a very.

Shared -- momentum into -- mentality.

And a shared -- of values and I think the Internet actually helps.

Speed that up and more cultural sharing we're talking mutual -- started -- -- -- -- -- of America very excited to be.

Are a is like kids is that time is that a big deal would grow when you and as a kid in the sentiment probably these solicited download time and then.

We will offer you four men in our -- and you cannot.

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