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And yes you know we'll -- -- -- to do that right.
Is -- CEO and with us today and I we were just talking when I you are basically the Japanese GAAP aren't you well we.
Like to think of ourselves as.
Something different and I would say that we are concerned about made for all our concept -- idea that what you're sixty or sixty.
We have something creating class and it's about classic it's about basics and very affordable price points but within give it a twist to them.
What's innovative about.
Good question thank you here's one.
It's called heat -- This item.
Is designed to help generate heat during the cold winter months and most of it gives you weren't yet yeah exactly exactly that people -- Wear this just to be.
You know with this weather here in New York City.
But -- so eighty million pieces that last year world like a hundred million this year now is -- it's cheap.
-- dollars to sixty dollars right.
But its value for money as you see there's no threats hanging out from this product that is the attention to detail that you finding how do you make it's a -- Bond by working with -- partners over very long period of time we're able to purchase some very large quantities and by having that stable production throughout the year.
We can squeeze out extraneous costs and keep the back to the customer.
It was -- -- -- that you have right now you -- over the city there's wanna Susan Sarandon recently and she's in a 34 dollar cardigan.
What in New York was the first place He decided to -- Bombard action I say yes how come.
Well New York is the financial fashion -- of the United States to do in order to build a global brand you need to be here in New York City so first stop bringing you clos was.
Literally New York City this tristate area.
But we looking to grow here in the United States we are currently looking and hoping to expand and LA San Francisco Chicago and other metropolitan.
Areas of the -- -- You've hired 12100 Americans which is more than like say for most American companies these days.
-- fifty US store managers to Japan for six months to train and then brought them back.
So it yeah you sergeant about this that innovation this heat -- wild wild threat comes to you as it opposed to the GAAP.
Well I think it's it's for example quality but also.
Selection this the -- that I haven't -- 4990 right now as part of a promotion normally 8990.
But we have this and 25 colors -- women alone.
And it's wall to ceiling of Kashmir.
Thank you just opened -- so is that correct.
We've had a -- SoHo since 2006 it's about 35 cents a greatly.
We just opened last Friday and Fifth -- 8189000.
Square foot store the largest -- about a Fifth Avenue we had 2000 people waiting outside.
The first two days.
People walked through that -- And just today.
An hour and a half ago at -- we opened.
Our new store on thirty on that -- -- before -- -- -- right now tell me why do you think there's such a demand for this.
Again it's the value for money for quality and the fact that you get customer service at any clue that it thinks little bit different than what people traditionally associate with mass retailers.
So for example when you come teeny flu and you purchase this weather forecasters -- -- to hand you your credit card back.
Basing out -- both hands to his attention to customer service is also something that we think makes uniquely different we've done something I think great.
We've taken the strengths of Americans and America which is creativity which is flexibility.
Hardworking dedication along with the Japanese side which is meticulous attention to detail customer service very focused on.
Making everyone have a wonderful turns in store.
Brought that together in uniquely.
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