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Well Japan's biggest name electronics keeps one foot firmly placed in Silicon Valley when it comes to its PlayStation business.
But -- that arm of Sony -- from blows from the competition hacking incidents against its online gamers.
What Sony going to do to rack up points Liz is talking to the person who could give us some answers in a Fox Business exclusive live.
And that is Jack threaten of -- he's in charge of the PlayStation development and they have come out with something new.
I am showing us right now -- it is so cool you can go 360 it's called the beat up and it is just too cool for school but it isn't out yet.
February 21 is the big day but first let's talk to Jack threaten about how big this could be.
And does -- steal away from your console your traditional bread and butter console business.
Well the great news is they work in tandem Lizzy could be playing this game -- it.
Go home turn a new PlayStation 3 in pick up the game are not doing that otherwise is going to be great relationship between the console in the portable device now that.
That's -- these people in the valley -- small part if it don't want to.
-- -- other part of the business but talk about the veto what is so special about -- this is the ultimate portable device.
You've got frightened that touch.
You've got dual cameras you've got dual analog sticks.
-- got a multimedia interface which will give you dedicated apps for FaceBook foursquare.
You've got really everything in a portable device that every gamer ever wanted you've really got the power of -- -- stated -- -- consoles in a portable device for 249 now.
OK I love the 300 I'm -- the 360 but I think I need Dramamine for this but.
It just keeps going around and around I don't even know how you guys come up with this stuff what came on my -- We're here are you playing uncharted golden -- -- we've sold eight million units in the uncharted franchise so this will be one of the must have games in February and.
Do you think that releasing it in separate -- -- the strategy their why not make it a holiday.
Type of release well we are releasing before the holidays in Japan but it's next to impossible to roll out on a worldwide basis so February 22 we'll feature Europe Latin America North America.
What I -- demand do you expect to come from DaVita and and more importantly the profitability -- the addition to Sony's bottom line well huge demand -- what we look for here is multi year product life cycles good profitability in the hardware.
But really the software business is a key we've got over a hundred games being developed for the -- -- hardware technologies great but software drives -- We just spent our first day of three days in the valley electronic arts and the social gaming issue on mobile devices and I'm really more talking about Smartphones and and tap what's has become so huge that nine million people a day are simply playing the sands.
On their Smartphones and on their tablets.
And and I just wonder eventually does it does it migrate over to the smaller devices where people could move around their houses and not be attached to a television.
So I think it migrates to dedicated game systems when I started out it was twelve to seventeen year old boys and gaming was considered a -- Now you've got a billion people that -- on a worldwide basis and while they get a taste of it on a Smartphone.
They ultimately get hooked and they migrate to a dedicated device like the -- -- ultimately to a console where do you look for talent are you hiring right now we're always hiring -- and I think there's a tremendous amount of competition out there for talent.
Especially in the development areas but this is a big big growth industry.
You see double digit growth every year I was fortunate to get into a 25 years ago but it's much stronger now than it's ever been.
You're still a big kid -- I think I love test if I need to be the one to test it out on the head of this division.
-- the division has had its troubles obviously it's no surprise would be remiss if we didn't bring up the hacking issue.
Millions of billions of your online clients customers have their information compromised.
Can you say today.
That you have sealed the holes -- the problems for Sony PlayStation players.
I think you have to remain ever vigilant -- our our consumers our brand name our company and our relationship with them is Paramount importance but when we brought the network that.
94% of them returned immediately and we added three million people since the -- so.
I think people have faith in us and they've demonstrated that -- coming back to us in droves but you've worked to plot holes of any kind of data that's been compromised personal data no question about it but I think every company in every organization has to be vigilant when the FBI can be -- what company can say that.
We're bulletproof it's an it's an nonstop battle.
Well I got so excited about this new veto that I I -- -- by -- actually February 22 but the releases on and where will you be selling them.
Everywhere everywhere in North America Latin America and Europe we have over 20000 doors in the US alone Jack -- this president and CEO of Sony Computer Entertainment America and let us know -- -- sales go.
What will hold one pre sales I want to know the pre sales up what I -- -- to Jack good to see you think -- thank you for joining us this is that he's been with us since the beginning of three days in the valley David back.
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