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DreamWorks CEO Jeffrey Katzenberg weighs in on the technology developed in Silicon Valley for the 'Puss in Boots' release, the special access movie d...
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And a box office wars get ready for blood next week as the claws come out literally DreamWorks releases -- -- -- using animation technology developed in part not Hollywood but and Silicon Valley.
Let's claimant has a -- Business and some of the man running DreamWorks Animation Jeffrey Katzenberg and she joins us live from Silicon Valley lettuce.
Which is frankly Jeff Katzenberg second halt he's in the valley in California up from where He joins us now.
We are of course -- Intel and Silicon Valley and Jeff as you gear up for puss in boots.
I was thinking this is a lot like Frazier spinning off from cheers this is a spin off from Shrek.
How big could put some -- XP as it's released next week.
Well you know we're in the hands of the movie -- at this point -- but.
If -- I think it's a great movie and they should from the moment puts came spinning in Hanoi and been in that track to.
In 2004.
He -- been one of the most beloved characters in this you know three billion dollar Shrek franchise so the opportunity to now.
Put on front and center and his own movie is really very exciting for us and it's awfully good movie lot of fun very funny and -- Some great technology.
And of course that is -- the technology that was developed a very much in part here in Silicon Valley and and we we actually are cameras got access.
To your animators as they were actually creating that puss in boots and and we can show some of that we can talk about.
What it is that Silicon Valley has enabled you guys at DreamWorks to do going from what was a one or two picture per year release.
To more.
So -- really two things we have hardware platform.
Which HP.
There's been.
With us now for a dozen years.
And we have Intel.
You know which is really the guts inside of those and that combination of these two sort of got parents of DreamWorks Animation is they have allowed us to push the barriers here and to achieve.
Image is and a quality of work.
Both in the animation and the but also now in 3-D.
And this was not possible to do even 23 years ago and so the technology of these two partners.
Makes.
You know.
Imagination of our artists come to life in ways that.
They are very exciting for us.
Exciting too because you could end up the sort of number of films that come out I believe you've gotten it to about three per year.
Can you anticipate on the calendar what you're you might hit for pictures for here.
A quick check back.
No.
I cannot we we actually at three pictures last year to this year to next year three in 2013.
So it's been -- kind of three to three.
Ross and you know this already makes us the largest animation company in the world and you know it's not about volume it's all about quality and each one of these movies is.
A labor law they take 45 years 400 artist working on them full time.
You know to do them -- so honestly there's Ross it's it's actually about just making them great rather than making more of them.
Well yeah and and that you're talking about getting more eyeballs for this you guys just struck that deal for access to DreamWorks pictures about I believe it'll be about a thirty million dollar per picture deal with Netflix.
Jeff I really want to know about this relationship obviously financially it seems smart but it kind of hit at the time where.
Netflix stumbled and and I have to tell from your gut as as they raised prices.
For their clients about 60%.
Their stock prices gotten hit their business -- question by a lot of analysts.
-- you a little disappointed.
That that sort of overshadowed what could have been a really great announcement between you and Netflix.
I think they're really there on related.
You know I think that Netflix is.
A a relatively new business model in which they are.
Really trying to find.
The best long term path and future for themselves and you know I think Reed Hastings is a visionary He.
He looks over horizons and around corners He understands that in transition from hard goods to digital is his future.
And I think that's what He.
You know really was focusing on He may have taken that step.
You know a bit too soon and maybe gotten a little bit ahead of where the consumer was ready to be but you know that's a sign of a great executive is to be able to.
C when it strategic decision like this you know is not working.
Make the correction.
Accept the responsibility for it and move on and so was it -- stumble yes is it at all critical for their long term future.
I don't think so I think.
It's a great company we're proud to be associated with them for us and our shareholders.
You know it was a reaffirmation.
That these few movies that we make are among the most -- movies in the world.
And this is created a great financial reward for our shareholders and a great platform short -- in the movies and for brand.
I've got to get to more distribution and that would be through the 3-D television two years ago you and I were at consumer electronic show you struck the deal with Samsung.
The adoption of 3-D television seems to be slow it's not quite there yet are you still as support -- it.
Well I am because I see the quality of what's.
Coming down -- line and you know -- you know I was in that Korea couple of months ago and saw.
Product development that's going on there and I think that.
There's some very very exciting.
Things that are gonna happen with regard to 3-D and home but the real -- issue is.
To get enough programming.
And until there is enough of it you know I think it's gonna be are in a slightly you know probably slower rate of adoption than people maybe.
Thought out of the box it's gonna come primarily from sports than even video gaming.
But we're starting to see more and more programming that's available in 3-D and and people are actually embracing it and -- Jeff Katzenberg.
-- the face that's what I have to ask as we wrap up will we see puss in boots make the famous that things that makes audiences scope -- He will make the very -- guys could put that He will -- you definitely a he's coming for you.
In a theater near you everybody already -- -- -- -- mean by that is OK I mean I'm not first in line.
At the liar -- the sort of cooperative.
Thanks very much Jeff Katzenberg -- live with us exclusively here on Fox Business thanks -- and coming up.
We've got Tim Westergren who is of course the founder of pandora it's gone public a lot to talk to him about.
At 3 PM eastern Paul Otellini exclusively here the CEO of Intel on their great earnings quarter and what's ahead.
For the semiconductor giant all that more coming right up share.
