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John Riccitiello, Electronic Arts CEO, on the upcoming release of "Battlefield 3" and what's ahead for the gaming giant.
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Thank you Sandra.
Plants vs zombies -- fueled Angry Birds and -- Star Wars electronic arts is looking to wow video game lovers.
And take on the darling of social gaming Zynga so what's in the gaming pipeline -- EA that'll keep gamers occupied this holiday season we're joined now Fox Business.
-- -- -- -- CEO of electronic -- thank you for hosting us on our first day of three days in the valley -- great to be here what you -- have have just been really supportive at a time where we were startup four years ago.
And we came here because we just love -- the mentality the optimism that is Silicon Valley but.
You have a lot of optimism right now about a game that's coming out battlefield three you were literally eight days away from the release of what could be one of the biggest games.
What as we build up is not like.
-- -- -- In a lot of ways making -- a great came like battlefield of course I don't -- that Patrick sort of on entertainment and Sweden do that you don't look like the guy who cuts it by you know.
He's got a series but seriously they've put in years of effort this is the root of the best possible Orkut and -- set out.
To conquer -- type.
T you make a better game than the -- here in the history -- -- industry and do it by a wide margin I think they've hit the mark.
But now it's time.
-- and you know watch it as -- come out next week and we could not be more excited GameStop we'll have a Best Buy game in Europe how are the orders look at.
We are wish I could tell you we're quiet period right now we do our earnings call next week.
-- and -- I can't relate can't get into that I will say that we've we've set out to do something great here.
And as I've I've indicated many times I think we half.
Well the blockers and the analysts are really talking trash about all of this they love a good fight they love a good rivalry and here we go with Activision Blizzard and call of duty.
And one.
Analysts wrote something like our it was a it was a blogger who said.
Electronic arts is bringing a knife to a -- -- terms in terms of sales what do you say to that kind of trash talk.
Well I'd -- -- probably stopped me in the block expect on a more realistic way -- The called data franchise has been a great business for Activision.
We we're going -- you know prime straight out what what we -- -- about a problem we believe will be about a problem.
And the frankly this is the entertainment business -- lives or dies on the -- videocast.
But frankly I think bringing this much attention to one you know head to head battle.
Is fun for everybody and the fact that a blogger would invest the time to write that sentence suggests that they care.
And guess what that -- will probably buy him which is not a loss from may because they're gonna wanna take a close look at that night that might be -- the little painful.
When we were here two years ago the term social gaming was not big at all nor was.
Digital gaming suddenly it is huge you have everything from The -- to these games such as what -- -- has brought you ridiculed and then there's plants vs saw based that was an acquisition can you give me the price of that acquisition.
I saw everywhere from 650 to 750.
Well they are out there -- cap yeah it's been well publicized its several hundred million dollars but it's also has an opportunity for -- out.
Based on some strong performance and it's a complicated you know.
-- -- explain that they can earn as much as another 300 million if not a little bit more on the basis.
Outstanding performance both top and bottom.
So how much profitability could social gaming really end up adding.
To your bottom line as we stretch forth and years ahead I wouldn't focusing just on social game if you think about our industry is being one that's been in transition.
EA was the leader in the air when all games but we all games -- -- retail.
And on a desk solar retail console PC -- And what we've seen over the last couple years is a dramatic rise in social games mobile games digital games per game is transmitted digitally.
Through for the console through to the PC.
And we really really didn't have much of a business there a few years ago.
But with triple down on that and we've managed to get ourselves in a position where we're number two on social behind think a we're number one and -- -- that's the apple platforms that sort of mobile and I pads and things like that.
And we're now a driving force if not be driving force in this new fast growing digital -- I know that everyone -- -- platform agnostic so I'll be the bad guy here.
Microsoft.
Xbox and PlayStation have sold more this year than they have in past years so obviously that doesn't Republican issue.
Nintendo Wii is struggling a little bit top analysts all the time that's what they're seeing.
Is Nintendo -- sort of the canary in the coal mine where eventually people just be playing -- their mobile devices.
Vs sitting at home with that joystick and not the sort of thing and cumbersome.
Console -- I don't think so I think on their first off.
That.
Just what the best gaming experience -- is on high definition console.
And I'm they continue to sell well and we continue to do really well -- -- -- battlefield and Madden and fifa and need for speed of the sentence.
Bob why.
I think if you wanna be platform agnostic and examined its thanks I would think of it this way.
There's always gonna be room for big Blockbuster games that requires a powerful CPU powerful computer or console -- There's going to be smaller experiences if you well it's like the big screen in Hollywood -- television show over something might -- -- YouTube was a market for each of these stocks.
In one of the reasons Nintendo's bring -- high definition console market next here.
-- the tic tic -- back into the big Blockbuster market for themselves.
So expect they'll be.
Big medium and small.
Big screen if you will -- -- small.
We're gonna make different products first and I follow her eye pattern and for a device we will for that.
That big 65 inch plasma you have your home and you want wanna see -- bigger graphics bigger explosions -- -- more interaction -- -- higher.
Of course where.
In the United States we are hiring -- knives that are you building plants outside the United States what we don't have manufacturing percentage so much as we have RD facilities and.
Right now the -- We have more engineering and technology jobs out there anytime I can call -- -- frankly you know that's where the action.
How many jobs could you put a number of approximately 14100.
That's how many you need to fill that's about what we got -- -- credit body it's interesting -- years of Salesforce.com a couple of hours ago said they needed 500 positions filled.
And I mean this is that's pretty significant to 55 billion dollar industry the video gaming and and as we finish up I have to bring up Angry Birds.
You're the publisher of it republic PO the company what ready derivatives from Angry Birds because everyone on the East Coast as a test with a.
So where where the publishers on one platform violence platform there are other publishers and other platforms -- on their great great company and I'm I too.
Have been and -- addicted to that revert back up but I will tell you right now my higher household.
He's more -- -- owned by battlefield 33.
Found mass effect other games are also out there.
And -- it's exciting times we have Star Wars coming out in December battlefield need for -- A lot of good stuff -- We're finishing up pier 53%.
Year over year your stock is up that much I mean I can remember when that add that I just read a quote from an analyst from what bush has said.
Ten years ago I thought this guy meaning you were an idiot and now you look like the visionary must be nice to hear analysts have to eat their own -- right.
All I would say it's nice to be appreciated at.
All right we're watching the reveal a battlefield three in just eight days Star Wars coming up in December it's going to be a big deal thank you so much.
For coming on with us on Fox Business explicitly thanks for -- John -- -- -- the CEO of electronic are.
