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Its -- story this week and that in the meantime -- the NBA lockout in its second week in the NFL recently dodging the strike of its own.
We've talked about all the companies like concessions in TV networks that could be hurt by that but we ask you this question.
It could be helped.
Let's claimant is it video -- maker electronic cards -- couch potatoes in the night she's there for her three days in the valley coverage hi Liz.
I -- you know.
Watching the football Madden football which is just an unbelievable.
Business here for electronic arts.
And it was so realistic that Parker Harris of salesforce came in new He said wire -- watching and I felt I mean it looked so unbelievably real they are big and into sports here.
At electronic arts in fact they have their own -- in fact let's take a look inside your systemic beat the guy who runs.
SPORTS and talk to him about all of the issues that -- this -- I would even say issues they've got fifa soccer which by the way.
You guys have we're gonna be standing here.
Fifa soccer the biggest rollout in history in one -- -- -- how many copies.
3.2 million copies in one week's biggest sports game launch -- -- Biggest videogame launch the issue -- -- do you.
Well it doesn't hurt at the World Cup -- -- lot of people excited about sports right it has every you know from 2000 to 20062010.
Every year -- -- ramps up ratchets up the passion around.
Soccer in general and even the women's World Cup issued.
Ford and whole new -- to to Africa again.
And people jump on -- they do this but I they are doing mostly console is this now going to going to sort of social gaming or at the mobile gaming.
So it goes everywhere the beauty of -- fifa franchise is firing on all cylinders so wall that was the biggest console launch but also on FaceBook.
Who it number one on thirty App Store fronts around the world on a diet -- so it's been a tremendous you've if it.
Let's move on to some of your other -- franchises Tiger Woods obviously.
Last year Tiger -- -- was the first year you didn't put him on the box now he's coming on the cover.
But you're allowing fans and by the way FaceBook dot com slash -- claimant folks who you think should be on the cover with a -- could pick from a bracket of different allfirst.
Is anyone sort of emerging as a winner right now well you know I think what -- what Madden tortoise this year and that was you know one of the first content on this vote for -- -- -- with Peyton -- kind from the Cleveland Browns a very unlikely -- And now I would just unlikely that's my team you know.
Dig up at a fantastic to -- And Cleveland rallied a rare -- this by the way don't.
And so you know -- -- rocks you know but it would if it sort of what American Idol where all your friends are voting and that's what it is but that's the passion that's the value of getting the crowd behind something that's the value of social media.
We have fifty million fans on -- FaceBook page.
Who came -- started voting for this stuff so.
I wouldn't be so who you know I wouldn't get some on tiger running -- -- from anyway how we've in my home country.
Which of course is Australia little Australia little soccer team may a bit sort of right and -- -- -- -- 2006 was the first time since seventy -- we start applying again and we can but how do you grow what is already -- winning franchise how do you make this even more profitable for electronic.
Parts well you know I think there's really two things one is about infighting constant innovation delivering quality experience is changing the white -- -- every year I had felt a bit how and when you have ipads tablets new platforms -- -- -- enjoy what is socially a merchant.
I you know I think that the trend we're seeing these cross platform play with seeing people plan sixteenth TV's home -- -- -- from the PC the office.
Engage with their art fund -- on the bus and I -- this is 24 hour again only.
Losses around the nation are just thrilled to hear that people are talking on their briefing that work.
Hey what a job you have someone -- the best in the country you know it's certainly big some of the other things that I -- ended up battling -- this year.
Andrew Wilson is head of E.
SPORTS and coming up -- boss John -- cello and a Fox Business exclusive.
-- that they are rolling up battlefield three Star Wars for the holiday season.
The Sims his new life breathed into it because it's huge on FaceBook right now.
How does He monetize this all add punch up that stock price even higher -- up about 45% year -- year so -- -- hello.
Coming up but for now -- Cotter Cotter of course -- of this.
-- all right yeah.
And needle in a press unbelievable how every year was gonna have the latest edition of mad that's the she was right there is that how uses so obsolete it was the late last -- -- -- play this -- that's of the Steve -- and I I think right is busted Chris on the video games going I know -- literally there -- -- -- -- down here playing a video game on -- I'm -- does come.