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Kno Looks to Trade Backpacks for Tablets

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    Kno CEO Osman Rashid on digitizing textbooks on the cheap.

  • Duration 5:01
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While Silicon Valley is known for biggies like apple Intel Hewlett-Packard and -- it's also nine.

As the most fertile ground for startup.

-- one -- grabbing attention now and these days is because success may just mean the death of the hard copy text book.

Liz -- here we go day 13 days in a -- at redwood city California but it's.

I have to ask you guys a question what was your heaviest textbook and college.

All that's going to be a tough one facility things social studies -- annoying got enough.

Can exchange -- my talking about can have a very I'm very happy -- our investors very was very have the right and it's not artist Harry you name when classes that an art major right here they're going to tell.

That I have to prompter on that well look at that is that the issue right they're very -- but there also hugely expensive adherence Silicon Valley.

What do they do they sit around coming up.

With solutions to our biggest problems and that is where my next guest comes and that.

No dot com K and that -- is a company that has digitized hundreds of thousands of textbooks.

We're joined now by the CEO Osman resumption on -- I have to tell you if it's amazing to me.

That's.

You haven't been able to come up with this idea but also at a time where tuition is skyrocketing.

Not only are you putting these books on digitize -- but they're less expense.

Absolutely we can do we can decrease the cost of pixels -- almost house so an income student may be paying 12100 dollars for it did it did impact of book.

We can -- -- in 2600 dollars and make it more interactive and fun and engaging for the student okay your whole look at tablets so I -- what.

Hi -- a hundred of them is hundreds of deal on -- -- one of -- absolutely.

Okay that talk about the cost of health as works so it's a student comes on.

On the iPad on on our site.

And -- can just download the book for half the price and did -- did -- with the books and accessible as a you more than number two grossing iPad -- I'm amazed at the number one education I have is that true that's right.

Okay cool scoots closer customer what university kids are downloading this so this -- students coming in from as understood to.

University high -- done such -- from all over the that the US almost some more than full tauzin universities who to injecting -- I would that's the time.

A statistics 101 book costs I believe an average of about a 150 dollars when it a little graphic so that we could actually make this copper comparison.

What is your costs so you know a book can be almost house off in some cases it can be as offices -- 80%.

So it to book prices can be from any a hundred dollar book from fifty to do some debt and taken -- -- it gets better than just the price.

Waigel you see the quality here and what you can do hold about the show center so that they now have unlocked launch this 3-D opportunity.

Yet -- -- This is a typical textbook for chemistry.

And in in chemistry you all -- have a lot of our lead a lot of models.

What we have done is we have made to many of d.s.

You know models interactive CDC second -- -- -- -- and -- did in -- time.

And interact with the content.

And if you just days is going into biology books and other areas we can now really -- to -- that -- -- -- by the way you can highlight these things you can -- -- take them you could return them and get some money back.

So it into Kansas.

The agenda.

But do you have would you consider to interact with Dan meant -- leg and save all your knowledge in experience like never before it's amazing to me what's the IPO not the kind of -- -- Listen Osman is the best of the best in Silicon Valley you found -- check which was a textbook rental company and you're just love doing this your biggest investor is mark and -- car -- And and they put a lot of money for -- yes don't want their return on take it IPO you know markets and long term think you know He his old philosophies office gonna eat that would.

And soft as being to eat education's the big change is coming and it will it will industry in the -- I look at this and I look at that and I say you may very well kill the hardcover textbook is that your hand.

An article it is to give the best experience for for the student but education is going to go digital and physical books would become an all the -- And everything will be an atomic.

Osman Rashid is the CEO and co-founder of know K and oh good luck to you thank you so much thank you for having me these are the best of Silicon Valley remembered taken -- -- the Google's and Yahoo!'s of the world started off small like this in people's garages coming up.

A start up that started ten plus years ago Salesforce.com.

-- you talk about the jobs issue in this nation they -- desperate.

To hire qualified people Parker Harris is the co-founder he's coming up to talk about.

Just what type of person he's looking for and what the government could do.

To make it easier for Salesforce.com to find the right employees back to you live from three days in the valley -- -- -- thank -- --

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