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Valley if you kicking it off its -- -- of our exclusive coverage.
And from the side of the video game battlefield I've seen a lot of post its but it's well it's -- -- like it really is heating up.
-- -- My goodness He can't even believe you know in video game -- which is of course heavily entrenched here in Silicon Valley.
The big rivalry is battlefield vs call of duty or more specifically for our business viewers electronic arts vs Activision Blizzard.
We are live -- one of three days in the valley coverage here at electronic -- this is the big atrium that we have here we've set up our entire little studio hey guys.
Down there but we'll be moving all over this building an electronic arts has just really lately in the past couple of years come to the forefront with.
Not just these first person shooter games but also reviving The Sims and buying pop cap which is of course of you know these names like -- jewel them plants vs zombies but it is this issue with battlefield three that's coming out in just a few days.
And in a Fox Business exclusive.
We are joined to kick this off with the battlefield -- product manager -- has gotten absolutely no sleep lately.
He is Kevin -- and he's in charge of battlefield -- -- good to see you likewise.
What's it like what's this game going to be like that I sold desperately needed to grab the gun and shoot down helicopter.
It's just one of those games that we deliver this all out warfare experience.
Like you're saying -- helicopters in the -- has incredible destruction.
You have -- and -- impressive level of beautiful -- out there.
All brought -- once -- packet about filtering and it comes out on Tuesday two weeks before the vicious call of duty you know your big competition here.
What is the theory but I'm bringing it out two weeks before your competitors we're getting out a great window obviously holiday -- a great time again against up there.
A new thing for Basel two coming out in this holiday when.
So we're excited about it get out there get -- -- -- in my hand I want to show you Fox Business exclusive no one has this yet okay.
This is -- the battlefield three limited edition how much will it cost and it goes across all platforms grant sixty dollars across the PlayStation 3 Xbox-360 and you see how are the pre orders trending we're doing very very well a couple million out there we -- announcement on.
Great numbers so far a couple more weeks ago and we're very excited what is groundbreaking here.
Just so much it starts with the baseline technology called frostbite to.
This and there's no other game out there hats and this brings incredible visuals animation all the destruction and allows us -- -- these vehicles like tanks.
-- -- All kinds of other -- and by the way you're looking at some of that on your screen as we're showing it to you this is important that to know because I just learned this that you bring him military experts for not just -- -- of it but for them.
We know that that that.
Soldiers use definitely have consultants across the board everyone from -- -- -- -- -- to slow with animation elsewhere.
Enemy now is former -- yes I'm.
Man and he's written a couple books.
Out there so he's definitely a well known author -- and it.
Definitely the real -- definitely the real -- OK you know let me just say that analysts as you know are saying that you guys are bringing a knife to a gun fight when it comes to call of duty they've outsold.
Even Harry Potter is first day I mean -- they've been incredible.
Can you really overtake them haven't.
You know world has a long term strategy in arms about the period is a great brand new proposition out there.
The French as is poised to succeed and we had great success of their previous title -- -- -- company to.
Just really sad bring about the three out and convert a lot of people are just warfare experience no no female so I can't I can't be a woman soldier right now we can can you.
Can you develop after the next -- -- -- -- or up to make it.
-- she is -- here in Miami battlefield three capital Leary and hasn't slept is not going to until next Tuesday.
And I says that the the things are trending their going going well with the pre orders thank you so much thank you get all the way.
3 PM eastern we've got Kevin's boss John -- hello at a Fox Business exclusive He is of course the CEO of electronic arts.
We're going to talk to purchase a 55 billion dollar industry here over all for the video game world.
Can He really I think -- have a lot of momentum right now with all that they have done lately with -- and now it's all becoming the mobile gaming issue.
People are playing the stuff on FaceBook by the millions of it means money for him and it might mean money and sort of pushing up the bottom line for the stock but.
In our next hour we don't just -- three days of the belly talk to the big guys we bring in a start up because that's what Silicon Valley is all about.
-- cover sheet we found the -- was that He started a company called no dot com Charles K and what.
In essence it digitized hundreds of thousands of textbooks remember how heavy your statistics -- textbook was he's did you tossing it but allowing people.
To download it for less books -- 150 dollars.
His certain last you can highlight them you can -- -- take -- he's changing the face of education.
And we'll talk to him about his start up which is of course the genetics of Silicon Valley back -- -- -- Live I can't wait now why some all have many instances were beginning his -- to school that one I can't wait for a hung up after the fact that you can't forget don't forget the tablet right and then you go though they've never been given tablet that's the -- -- -- -- -- -- can't wait look forward to.
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