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Steven Tyler Launches New Line

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    Clothing line’s creative director joins us

  • Duration 7:35
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This transcript is automatically generated

Welcome back Debian live does that 92 pointing out okay.

Quickly before we get to chocolate we talked fashion and we don't really cool -- because its mix of rock and roll these days.

And it shouldn't surprise anybody that Stephen Tyler has his -- -- out but.

I never of it.

And let them I was just saying I brought this guy I -- -- every day it and take it.

It is in line it made for me is I'm thrilled actually that Andy Hilfiger is here right now that's creative director.

And the line is -- in -- Charles.

That's why it's my middle name is Andrew Charles -- -- and I didn't wanna confuse the customer wins he'll figure look at.

So.

So it's essentially -- nephew that is I don't know.

600 as -- -- got involved first -- Well we put line together based and fashion and music and we -- thinking like.

Who should we use for the inspiration for the face of the brand and we've got Steven -- would be great with his whole look.

-- as a static and so we call them -- the news was really trying to get into the fashion business and in some way.

And this -- the perfect way it's interesting to me than that there -- lying came before Steven and not the other way around so it wasn't inspired by Steven.

Well at first we put it together.

Then we put Stephen and forward and we used a lot of his inspiration for the line He did so in a lot of feeling the -- we left.

Steven Tyler scarfs.

I don't leave until I don't leave the house that as far.

Now I was at I was telling you before we started I grew up with him yeah some -- times sure.

But because of American -- -- my children know him and loved him and He had essentially character and such a personality that.

So who is it who we targeting with this are we turning -- -- when it.

No we have no men's and women's line in a scarf flying.

And -- -- -- -- -- and that's how that it's ageless I mean it's in the Macy's exclusively in the impulse areas.

And it's price well it's in the contemporary area.

And up but it's for somebody fifteen all the latest fifty.

What what makes you -- -- this -- -- near you know it's competitive out there well I work for Tommy Hilfiger pray for.

Fifteen rather my Brothers and and my job it Tommy was really I trust a lot of celebrities and sponsored a lot of music groups who sponsored the stones Britney Spears.

And as I was doing this a lot of the artists would tell me they want to do their -- line and cited the Jennifer Lopez line for.

Eight years.

And now -- -- calls right and then I put this -- together with my brother and two partners from -- -- and -- master.

I -- surround our self and -- smart business people as well as creative business.

Together gave -- idea.

And we put this line together and you -- as our ambassador.

Inspiration and his daughter Chelsea she's also in the advertising.

Now are you worried about where we aren't as -- economy you know people are really -- -- their money yeah that where it is without product.

It's not the high high end here at the -- and it's kind of in the middle.

Then it's a good value for the presidency -- 69 dollars that's great -- a lot of vendors are 150 I mean we have a great price point.

And CUB exclusively at Macy's yes and also Andrew Charles dot com Macy's dot com.

To -- when we go with this -- -- -- this handbags.

Shoes.

Everything jewelry.

-- Fragrance.

Was -- leopard linens leopard Lennon's.

Velvet pillows.

You know sky's the limit -- we're not ready for this -- Indian airline.

Yeah there's always room for something in this is no I mean if you -- the -- -- Macy's He don't CEO you know everything is pretty much the same looking.

We have -- shirts and Q you know rock and roll inspired blazers we have done -- coded -- and we'll -- black -- -- We came back out with these flares to the problems -- the side Stephen actually where's the women's clothing in the advertising says He really.

It actually shown a website rain now is not and I come in that -- I -- scribes my life I haven't okay if you feel you've.

Molybdenum beautiful that is -- experience.

This past -- Steven -- friend who channel's.

-- So you -- -- a rock and roll scarf well I unwelcome little girl I mean act is how I grabbed it and it would interest me the most is has Stephen has taken off.

And yet almost like -- world's debt.

But He is putting -- amount.

Yeah he's still doing is a single -- and -- -- doing a new album right now.

And they're going on tour they're doing South America and Japan like next week they -- parties Energizer bunny.

He's really Antilles in the fabrics and prints and He has a great great ideas for a lot of things Susan.

An event tonight -- -- at 615 at Macy's Herald Square yeah.

Yeah but there's a surprise and I probably.

Maybe not supposed to say it but Stephen's gonna do a surprise in the windows.

530.

He's gonna be down with his daughter's tonight -- I'm in the and then he's gonna do a personal appearance.

And then.

And that's -- racist stuff to the race is.

How have before act -- a before -- let -- go how have admired across played a role in this because their content on hair never.

Me who was up great I think it settled back down a bit -- we source in a lot of different countries so.

-- different -- -- handle it.

There we have a great production team.

Lots of people in states are doing a production and we could produce in China.

We produce in India.

You know where is Iraq -- in time for the holidays -- that way now.

It's a great and I want you undercutting your brother your area meaning that different it's a different look -- is American classics right.

And this is Andrew Charles is -- -- with a -- general twist.

It's you.

The April could be something mainly LA for a to have a line I -- you being in a federal.

-- -- -- is in the music business I'm a musician myself -- played with several groups.

I played bass with the guys from blue oyster cult -- -- Ramones.

-- Marky -- and abandons.

My brother Billy's -- it was a guitar player and Tommy was -- manager.

So when I went to Tommy -- My job was mixing music and fashion that created that department myself.

And.

I'm from my verify that the only thing that things -- likely.

Let's make a note none of them I'll -- you tell me -- looks better I'm not a great lifetime my 500.

In some months.

And then that you have to -- pick up.

May -- -- 530 tonight down in their own square at it this is fine China and -- that's really that's really is taking pictures that this customers.

Read -- into small dot com you can also get it in the EC dot com to check it out I think it is so fun I'd love that this stuff is back I am so sick and that credit.

Yeah -- -- boys will be right.

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