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Walking a New York city's Fifth Avenue is like being at the epicenter at fast it.
If you take -- last are right in any direction you're bound to be inspired by -- new and edgy style.
Now too small town girls are trying to bring the hippest fashion designers to every wine.
Outside of the cool cities and they're doing it in their five inch heels.
28 year old Eric has -- roulette and 27 year old Claire -- are our style mavens now.
The growing up neither one had fashion at their fingertips.
One of the things that -- kind of have in common is that we both Brothers smallest towns and Negroponte UAL and night there was one boutique that was pretty popular.
System Rula a farmer magazine editor and -- and art enthusiasts.
Decided to help those who without -- media access to the -- it's fashion ice starting other kind.
A website that features up and coming designers but they don't just write about the designers and they don't just sell the designers' creations.
They do both.
Each week telling stories about the designers and selling one of a kind -- they designed for the site.
Young desires are perfect.
Speaks to -- this out and because He needs me.
People care about them it's not an.
We take pictures and making it again in the studio and you show where the materials are sourced from and people are really getting cents -- -- -- -- getting value for running pain for.
And -- designers seem to agree.
Erica -- who had already gotten some of her work picked up by anthropology.
Says she was impressed by some -- from the start.
-- due collaboration in my first instinct was to say we're just two busiest.
We don't really do this anymore on such a small scale her out and interview questions -- great that's just ask me and I could tell us who's really smart nice.
I have a feeling that out in her company was going to go somewhere.
A lot of that his parents were but me and our Cochrane they've gotten coverage before I mean if I'm a hundred regular thing you know out and I -- -- But -- the same hundred words over and over again tell the same story -- -- to -- and obviously there's a lot more going.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- in a -- Carcillo are also big fans.
Their -- the hillside it was recently featured I have a kind selling limited edition ties.
I think that the what other kinds doing sort of highlights there are a reaction to use this sort of like chain store where it's just serve nameless and and you don't know what you're buying you're just thinking -- utility.
Where you know I think consumers yearning for the ability -- where things come from.
A kind of buys wholesale from the designers'.
They say they mark their close ups lately higher than a typical retailer since -- offering a value added service.
We're getting designers the opportunity to be exposed to of -- -- exciting young hungry audience who wants to find out about them wants to either stop.
And the other side of that we're getting people like us who wanna be the first to know about people who -- -- know the story behind the pieces they're buying.
Opportunity to discovering.
And it's important to note that the of a kind audience is not just for fashion these -- clue as people like myself are also happy to get a nudge in the right direction.
I was quick to pick -- a piece after getting the inside scoop and -- Weiner who's jewelry line.
Joyce comparing it to -- -- people are really into music love to be the first to know about a band and to say I thought that and when you're not coffee shop where they're planning expert aren't.
And we hope that we're giving our customers -- -- sense of pride of like.
I own this person a little more than you do because I bought -- -- when they were still just working out.
Reporting any -- I'm Christina Scotty.
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