Business of Sports: Sports and Social Media
The $750 billion business of sports
- Duration 5:49
- Date Oct 11, 2011
The $750 billion business of sports
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Thank you guys did this great big so sports business journal Newark right who you -- that you're coming to an ING sports marketing.
Did -- symposium yeah.
They did the big symposium was about the business of sports.
750 billion dollar business of sports shameless plug is you met with another -- -- on the scoreboard.
Talks about all of these big issues yeah marketing yeah I did I could've brought it hasn't I don't I don't have a job the next time all the -- -- I think sluggish yeah -- I'll put it -- -- right here.
But the bottom line is this is a business where we used not to care about it because it was numbers in people in care about that.
The LA times did a survey 55%.
Of the column inches over the last year are now including stop the sports business so even if you don't like -- got to pay attention to it.
I -- you when you started this relationship we had the you'd like me to like it but now now look at this extension conference like.
-- -- You know I coupled -- I'm that -- add to it world is this rocketing.
Stick especially coupled with that doesn't happen basketball.
Based his -- on even soccer did okay as far as ads -- so.
You gotta think about getting involved in the stuff.
If you're a big company these days well and you look at all the Green eye -- people who are in the back of Madison avenue offices and -- what moves the needle.
What moves the needle is reality TV and not just the car -- and stuff.
But the live NFL games the beauty of NFL games and any other sport you know what's gonna happen so you gotta watch it Super Bowl the most appointment viewing concept of all time.
Three and a half million dollars for a 32 spot.
Advertisers depend on their future when they look at Super Bowl add some work some don't but that's the bottom line got to be able take risks are they haven't -- the same way that is it seems that you know same mall.
-- on TV out.
In outside one of the things a great segue into one of the other things we talked about on our column by the way so opinion page so anybody wants to read more about this stuff.
Opinion page John I thought Fox News out how much is -- com.
And we talked about is the transformation into social media social media big deal and now everybody tweets whether you want to or not.
Everybody understands how important it is for FaceBook and and all of those ways to be social.
And NFL owners and others did that -- for other people I guarantee you everybody now understands how important it is Dallas cowboys' Jerry Jones.
Three or 50000 friends the cowboys and so you know the bottom line is it is not.
Your father's sports marketing just like the Internet nobody knew how to advertise in the Internet ten years ago and now everybody's doing it clearly.
And just using my son asked me if I was followed Chad Ochocinco.
On my Twitter account for him.
And you should say you know lousy game is a terrible attitude.
-- not getting along with him and He may not last the season so don't get upset son if he's not around what you say that.
No but what I -- did say to him -- Why do we pay Alex Rodriguez 32 million dollars when the people in Botswana are starting there -- -- and what is this one I'll tell you are not you know.
I'll tell you.
For the as a guaranteed contract that's wife and got to pay it and that's why the old ladies will.
And -- lately.
Well you can video clearly you can stand there to at bats in a row and watch the third strike pictures or swing it don't really matter you don't -- it doesn't really -- -- -- -- EnerNOC.
The privacy guaranteed contracts at the back end of them when people are performing very well and that's one of the issues of the NBA's try to wipe those out.
To stay F 56 year contracts that are guaranteed.
Player one or two years that He goes downhill you can cut of the -- got -- It's also all this off.
And a lot and quickly could they know we got a public talk about we have to do is to really and unfortunately but what we not yet what are those recent.
Surely you're talking -- Major League Baseball getting ready all of sudden for next season the playoffs aren't over yet but 34 weeks from now that we started off season stuff.
Grapefruit league is where a Florida teams spring training.
15200 million dollars economic impact there is a major death struggle between Florida and Arizona to -- spring training 'cause.
And I hope people go far -- right watching all that kind of stuff.
The -- Atlanta.
There is there are 567 eighteens that may wanna move to Arizona.
Musical chairs Arizona says we'll take some rental car tax money will plowed into stadiums will lure teams in Florida says not so fast we'll go back and forth.
This is good old fashion industry relocation war like they do with which -- companies that is do with baseball but.
You know -- that I can't make.
Business show it comes down to business and jobs bring those spring Cheney I would want spring training in my states -- Well you will pay for yes and it's rental car taxes you know why -- pay for could -- car taxes out of staters coming in they paid those taxes and it's good to lure more tourists.
So that's the way you want to do this not give guaranteed contracts to people who can't.
Get a guarantee contract.
-- -- -- -- -- -- And not -- 32 million either I don't I can't -- -- -- -- -- -- except for Alice it's rotten yes 32 million write this I like I went we didn't feel it to where it.
That's a lot of this strike -- -- that are -- this strike out twice in a row.
32 million -- 0252.
Million dollars over the life is contract by the way.
Kick it that kills me.
I'm talking off the top we don't it's -- golf can't -- what a surprise have that but we must I think it I can can't confounds me time gets a Rolex commercial well.
Early doors -- either way especially after tag.
Q -- that tiger part ways you never seen tiger.
Quickly this quake go one watch company to know -- company what Rolex hopes to do is to teach tiger how to make those eight foot putts and if He makes them then maybe we'll come back.
I think maybe so tired and He Rolex Watches -- that sixty sleeps with the actuality that stuff I won't touch that now known as Carl thank you for being here -- -- Yeah I think I support -- to come it's it's all there is economy opinion section see -- week.
Live from Florida.
You know -- your book -- if the love that you don't you think you got --