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Alright -- you have to to spend one last moment talking about Steve Jobs in the legacy.
Lance ulanoff is with -- right now editor in chief of mash of all.
And just to clarify -- with PC magazine for ever yet for a long time that's and you just started national of the web -- right up right now.
Massive -- technology say as well.
Absolutely we cover the nexus of digital social life they so as a member of PC -- for hopefully fifteen years.
Be the legacy that was Steve Jobs.
Yeah absolutely I mean even longer than that because I was using their products.
Back in the early eighties and you I had apple two.
Products that meet technology personal which was really what Steve Jobs want to do He wanted to make competing for everybody not just for people in offices and so.
He thought about you know new ways that the computers could work and -- -- was the one who made them how successful He began that the mouse.
But we started using announcement graphical interface really because of that in the Mac.
But -- tell me a lot of people are saying you know it can't be replicated.
Does that mean Apple's.
You know -- -- just she was here they've -- planet products and slow and that right.
Couple things coming down the -- what happens when that pipelines over are you concerned about the future of apple.
I'm not concerned about the future apple because as I said before I'm -- -- not -- products have sprung forth from the mind of Steve Jobs Dakota he's surrounded himself with hyper intelligent driven people.
Who would help him realize some of his ideas and come up with some of their -- Now what what I feel that Steve Jobs did with product development all along the path as you constantly check in and touch and look and make sure.
It was a public He wanted to buy.
That satisfy him and He that is a thing.
May not be -- apple anymore is that Steve Jobs talked she I can tell you about the fingerprints that He hadn't a -- the -- -- if it's because -- media.
This all works -- one or no.
And it was there were definitely times -- apple we've got to know.
Pull it back we're not ready He also was very.
Very cognizant of the technology that was available to it to realize he's streams and the dreams of this company why did it take.
Decades for a really good successful -- to come out.
Because He doesn't look -- -- now that technology is not ready to fulfill this to make this thing.
There are still people you know Tim Cook is a great.
Immediately understand -- fully understand inventory understands product.
Is a charismatic.
I don't really think so he's not going to run the company in -- not a showman but that doesn't mean that apple is in trouble.
We will have to watch what happens eighteen months down the road.
When the things that Steve Jobs was involved with Peter out you know.
He gave the company tremendous direction I expect they will be able to connect the dots and continue on.
You can't -- we'll leave -- second that.
He's the only crazy tech techie visionary on the planet was okay but and also that it this Steve Jobs.
Taxing private whatever hasn't rubbed off on some and I mean He -- have thousands of people around them all the time that could at this point you know tell you when you eat for lunch.
All Jonathan Johnson I've the designer now -- the guy who really should have made these products look.
Beautiful because -- -- -- beautiful products and I've.
It's either side can you could really do that He really understand he's still understand still part of the company does appear to tell people thought it was going to leave.
He did not leave so that DNA is still in there but.
I think we have to recognize the fact that -- are for once all people come along once in fifty years once in a century who are extraordinary.
Yeah I group here I mean as someone said it's -- Michael Jordan basketball but so.
I've seen a lot of technology leaders I've sat in in the audience many times for many speeches you know Bill Gates Steve.
-- -- -- Eric Schmidt I've seen all of them talk.
And to varying degrees they have their moments.
Yeah bill creates Bill Gates is kind of iconic figure -- a different way -- quirky and I usual.
But is it like hold the audience Steve Jobs somehow help the audience in the palm of -- hands got better and better every year.
And you put that.
-- really put it together with his own personal passion about products about the things He was delivering and made him unique and all the things his story.
Is -- stories anything story.
-- museum in innovating when it doesn't know what you should.
Go online and read it because He was adopted -- -- parents will up put up for adoption.
They wanted to imagine a better life the couple that adopted and couldn't give them that I mean the whole thing was crazy couldn't afford to live at college -- it.
Sleeping friends' rooms but.
All that being said.
Him being the visionary that He is makes me believe that He must of prepared the bench He knew that eventually He was going to die great so He had to have sat down with people and said when I'm not I need you to do this.
Well He you know He chose Tim -- He chose the people who surround him obviously.
They know you know.
We look at apple as a company it's it's it's full of believers believers in the apple way believe writers in the way product should be developed.
Delivered consumed use ratio look at call.
I'm not really -- -- -- this because a -- as sort of devoid of the logic and reason a crank up has Steve applied logic.
And He -- applied logic and reason and tremendous marketing sense.
And and the -- the genius of Steve Jobs on the product side is that it's not just about the product it's not just about the physical object it's about the experience an end to end experience.
Begins I say begins on the stage but also begins in the store.
We did an Apple Store you get like any other store now -- they've ever been in.
And you get the product in a box that's unlike any boxing ever -- -- by the way when you see beautiful product packaging now believe me better to the cap.
To Steve Jobs because before that I'd never seen any.
Italian acts -- -- someone handed me the original iPhone when He came out it was in this big black box and you like lifted the top up almost like.
They would be you know it was this magical presentation of something like everything is a presentation -- immediately through.
You see you're in -- met with a beautiful products sitting in this little -- and that's so different than what people would do in the technology before break is it was door key.
Yes lance you're not -- -- fashion long you can't come back but talking about the sense to have a and.
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