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America Online Co-Founder Steve Case on how Apple Co-Founder Steve Jobs was able to change the status quo.
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-- when you read the -- -- stories about them the death of Steve Jobs is his and not just as the impact of the creative visionary.
And how we changed so much of her so many of our lives all of our lives with its products.
But the fact that He wasn't He was and what some of the -- their career office politician that back slapping.
You know guy who -- warming is seat watching the clock.
And so many so -- of the problems on on Wall Street and end with the bailed -- companies the automakers for example.
-- the fact that they're short term focus that they're back slapping that they're watching the clock for the warming you see.
Where is He went and back in and rebuilt the company with his -- -- right.
Yeah no I think of that -- is -- is -- of the world of the business and accident in the world more Broadway kind divides into attackers.
And defenders and attackers are really trying to disrupt the status quo and into kind of change the world but they helping gets shoved out right -- well adjusted the first go and sometimes that happened but the defenders are -- large numbers are kind trying to protect the status -- protect their business small focus on quarterly earnings.
And a fortune 500 typically -- as defender.
If status and armed group companies are typically in the attackers that was great about Stephen.
And happily never rested on -- -- always do -- could be better that you always knew there was new products are initially his focus was really on rebuilding momentum around Macintosh.
And then after you've succeeded in doing that is all very focused on -- and things started to the few things really well also not just one thing really well -- focused on digital music -- iPod of years later focused on.
The phone with the iPhone of years later focused on tablets with the -- with the iPad three always was trying to charter -- You know did you territory and think out of box and and create products that people didn't yet know they want it right as opposed to simply listen to focus groups are.
His -- really tough for the defendant should go up against the defenders of the status quo for a person like Steve Jobs to six seat right.
Well -- I think that's why succeeded because Blair has come back in He had yet to get generous and Galveston challenges in the in the mid eighties when doing the meanwhile the many started next -- and people focus on apple but they also should focus on Pixar it created -- most innovative.
Motion picture companies and and He always was a big fan of a Walt Disney when He did there -- Toy Story and other other kind of things was marrying technology with a creative content great creative people always a whole new form of units it really is who thought up in other words of so many companies lose sight of the focus -- if the customer.
Right I mean Netflix is in trouble.
Right now because of that and I think to hear your company that -- had had let AOL at the same time hasn't kept the focus on the customer.
Yeah a lot of decision to focus our customer and brought a lot of different things but I would hope -- review that she was obsessed about the -- more importantly.
He was not focused on what the customer want -- today.
He was focused on what the customer will likely would want tomorrow -- didn't even know they needed yet.
So it was more like -- -- a great hockey player you right -- city was great Canadian focus on the world apart quasi focus we're puck was going.
Steve was always focusing or the -- was going but wasn't waiting for consumers to say.
Well I think I need a phone with a certain number of fees and -- -- -- you know kind of a different kind of interface all I think I need.
A tab He created products that people -- would decide they wanted to embrace and He really was ahead of the curve and and going where the -- was gonna go.
Our -- well which she led.
It seems I mean it basically introduced America to the Internet age but now it seems lost in the broadband -- they know Steve Jobs.
He -- -- and passionately built.
And apple and then was booted out and then got and then went back and and rebuilt apple right would you go back into a long hard.
I'm focused on the business is not building of revelers some bread companies likes of -- immigrants social incentives on one thing worker program handful want to -- trying to build some.
Some some break comes -- all -- me proud available I really laughed as CO more -- a decade ago and has spent the last decade.
-- trying to build the next generation of great on pharma companies through revolution also to some of the more revenue and more recently on the public policy -- side trying to.
If folks in Washington DC focus more on the the central role on -- play and and -- your -- and south Cameron and I -- -- -- terror initiative -- -- America will be meeting with the president next week the way out of a roadmap for entrepreneurship to really get them.
Focus back on spurs the role to play a mixture of a policy framework is supportive of companies getting started and and scaling were able access capital axis talent -- create the next generation of of companies like like apple.
-- do you think apple you know possibly suffer the same fate as -- well.
Now I think Apple's extremely well positioned and is in -- -- -- a great job laying out a program product roadmap and also as a great team in place that will you'll carry that.
That vision for it and so I think there's enormous.
Momentum we see that and end up in the product line and in tremendous enthusiasm among consumers all around the world -- I think that bodes well I would say though there's one area to be cautious.
Which is Steve who was in many ways apple and his vision will continue to.
Propel animated apple at the same time as after -- once we get through the morning -- think it's important for Apple's -- company.
To focus on the future not just ask the question what was Steve duke is that could get Emmett -- backseat.
While -- -- and I thought that was a problem that division decade after Walters He died to be a -- struggle that.
Because they always were trying to figure out what -- would want in the markets for changing him and Steve always change with the markets led the markets and and really I'm sure wants that the company going forward to build on his legacy build on his vision.
But not stop there keep moving forward.
That was -- co-founder Steve case on the path and.
