Also in this playlist...
This transcript is automatically generated
CEO Steve Jobs -- -- course last night after battling pancreatic cancer for several years.
He was a visionaries understatement and a pioneer who turned apple from just an idea and a California garage in a one of the world's most valuable companies what did it take.
To run such an innovative power house and what lies ahead for Tim Cook the current leader -- us now is John Sculley former apple CEO.
John great to see -- thank you so much for coming and it's a tough day for all of us let let's start though.
With some of the most famous frankly some of the most famous battles that you would Steve -- as He was not only a colleague of yours but He was also quite a competitor.
What kind of a competitor was -- Well I don't think of Steve.
As much as -- competitor as I do a a brilliant.
Who had impeccable taste who could.
That would turn technology in the in the magic.
And that magically turn into very very successful businesses in a competitive market I was actually recruited to apple.
And not because I do anything about computers I had -- computer background.
I was recruited by Steve Jobs and the board.
And they believe that we had to keep the apple two which was -- aging product.
Back in 82.
Generating cash for at least three more years while Steve had time to complete the build of the Macintosh and we could successfully launched a map.
And I was also brought there to.
Help with -- big brand consumer marketing it's the believe that.
Computers would eventually be console like consumer products where we ended up where -- major disagreement.
But in 1985.
After Steve introduce the Macintosh office.
Which was what you see on the screen -- what you can print out we later do it as desktop publishing.
The sales of the Macintosh office we're incredibly disappointing and Steve became increasingly depressed over -- In the winter and spring of 1985.
And He wanted to lower the price of the -- office and He wanted to put more marketing behind it.
Disagreed I said we've got to keep the cash coming from the apple two we got to leave.
That back price alone and put our effort behind the apple two.
We agreed to go to the board the board appointed a committee the vice chairman of the board to -- spend about ten days talking to executives and engineers.
And came back and said we agree with John.
And they asked me to step down as head of them -- that was clearly a terrible decision I was part of that.
So you know all of us are to blame because Steve -- apple without Steve Jobs.
Is not the same company these.
But you know you could you could look at this on its lives on the floor of the New York Stock Exchange is everything happens for a reason He left.
He came back with the fight.
But I I still to go back to what He said see you back when you're at Pepsi.
To convince you to jump from a consumer company to a computer company.
Appeal to me was -- C that I spent that we spent a lot of time together before.
We even talked about -- joining apple and and we were in New York.
One Sunday walking around Central Park visiting museums going to Tower Records to hear some music He was find out we ended up on the -- to the his.
Then -- penthouse now belongs to bottle.
And I said Steve.
Hi I'm not gonna come doubtful -- the state Pepsi is where I belong.
And He had his classic blue jeans and mock turtle neck sweater and running shoes on He looks down at his feet.
And and He looks up at -- has a very very penetrating dark eyes.
And He said wanna sell sugar water for the rest your life but -- wanna come with me change the world and what it was was it.
Really knocked the wind out of me because.
I said all always wonder for the rest of my life.
You know what I will -- best if I don't go in this journey was seen.
That is -- a roller coaster ride but but it's still -- an amazing experience and He was you know actually incredible management -- he's accommodation of Walt Disney Henry Ford and Thomas Edison wrapped into one and then some.
Wow that's a great description of what He is -- what He was now you mentioned the end point that 1985 moment which is not a pleasant but.
Didn't go back to 1984.
That that -- orwellian 1984.
Add that I think only appeared once at the Super Bowl.
What did the board think of that when they first saw.
This is we came out with a cover story in October of 1983.
Saying that the winner is IBM and we had need to introduce the Macintosh yet so we were pretty down.
And then we start to think well what's gonna happen.
In 1984 that would be kind of you know ride the wave autumn we civil George Orwell.
And then some it's -- -- but everyone's gonna do that in -- that while not in the January.
So we decided to build.
The ultimate experience commercial meeting -- like Pepsi generation is an experienced commercial.
And so -- day where you're -- it creative team.
They came up with a commercial that never showed the product.
Only seven expectation.
And it ended up being.
A huge success on the Super Bowl when we showed it to the board however in December.
-- -- put their heads down on their hands and then turned to me that I was supposed to be the adult supervision.
It's that you're not gonna run that are you and then they -- will -- -- sell the advertising what we tried but they'll probably not hard enough -- commercial Rand you know the rest of the story.
Unbelievable story John Scully I wish a week we could talk to you all our this is this terrific stuff I'm fortunate we have to -- John Sculley the former.
Apple CEO thank you so much John for any CEO thank you --
Filter by section