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Somebody -- national look into the conversation with Michael Rose he's been an apple loyalists change -- school Wheeling Apple's original Macintosh personal computer so it actually.
Years later Mike is the lead editor -- to let dot com that stands fourteen Akron in the unofficial apple -- hunt.
Mike when you expect for Apple's future here you're looking to my conversation with the analysts.
Where does that the company go from here.
Well you know I think Scott really hit it right on the head I mean this company is on rails at this point Tim Cook has been.
Effectively in charge day to day operations and and the strategy the company at a very high level for the past.
Four or five years he's not.
Knew He didn't just arrive off that you know off the street he's absolutely the guy who's in charge and really for the past you know year and a half two years.
Through some critical product introductions he's been at the Helm so.
You know I think I think again the the analysts' confidence in the market confidence is well placed.
It's not a change of course is not a change of leadership it's simply a very tragic and very sad transition.
But but one that is more personally felt then then -- at the company level.
You -- a lovely remembrance so many of your colleagues did as well and one of the most interesting thing went to the discussion that's come to -- today's -- Steve Jobs as an innovator.
And an influence -- society in a way we do things really is a lasting in.
Perhaps how we need to come out of this economy create something so.
Unique and so cool that you're gonna spend money on it no matter what -- ultimately boost the economy create jobs is there anyone my question.
Similar to Steve Jobs now.
In that respect -- has a potential to to make such important changes.
You know it's a little hard to say because most of the folks we think of us as dramatic innovators right now actually make products that don't make money.
Or they don't -- physical things I mean FaceBook and Google are sort of -- the out wires and that's based but you look at.
You look at Twitter and -- modified and and some of the other the other you know.
Technology that we think of this really legitimately changing our world Twitter being a great example.
They're not they're not actually generating income in it in large amounts the -- that apple does.
It's hard to take business advice from a Steve Jobs just -- it's hard to take this -- advice from a Thomas Edison or Walt Disney you can't.
Clone greatness you can't you know sort of capture that lightning and a bottle and I think the best thing that apple can do -- really any company can do.
Is taken the philosophy of what we're going to execute really well.
We're going to innovate but we're also going to make sure that every product we releases the absolute best it can be with no compromises.
Because our customers if our customers are demanding a -- we should be demanding it ourselves.
Do you believe Michael that apple has internalized.
Steve Jobs vision and his way of doing business as you pointed out -- we can capture his uniqueness.
That said -- going forward.
Well one of the things that actually came out I think of the fortune profile of Stephen apple from a few months ago was that.
More than more than a year ago I think two or three years ago when it when it became clear.
Probably internally into the board that Steve's.
Relationship with the company was probably not going to the wasn't going to be long term that -- -- a prognosis He had a horizon that He had said.
He had to face and the board had to face and they Begin a process of creating sort of an apple university and determining what were those qualities what is the the core and innovation that they could deliver and inculcated really give to everybody who worked at the company.
And let them have sort of their own internal Steve Jobs that compass of can we make it right can we make it better can we do something that sort that's insanely great instead of something that's just really good.
And -- -- you can't you can't know if it's gonna happen but it we hope.
Sorry run at a time you're going to smack into our commercial break and Michael Rose thank you so much for sharing your insight in your experience -- -- have a good afternoon thing.
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