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Joining us now -- Adam Lashinsky He is the fortune magazine senior editor at large atom your your thoughts on this night.
Well obviously it it's very sad night -- -- also unfortunately.
Not unexpected what.
What what Tim Cook the current the new CEO of apple refers to is the apple community.
Has been expecting.
This that -- firm for quite some time now you could argue it whether it's in that it's been a matter of days or weeks or months really even years.
If people have been expect.
-- -- I think people took some comfort that He had a rare form of pancreatic cancer but when He first announced this I believe it was 2004 or so but.
It was cancer and -- when news that this -- would come eventually.
And but the state did not come for seven years after the diagnosis.
Which is -- remarkable.
Expand on to -- survived that diagnosis.
And it to them to not -- his great fortune but -- hours two to move to the country.
Hewlett -- you -- turning to him to the fact that He was eleven years away from this company most people can't even imagine apple now.
Without Steve Jobs yes and indeed those were top -- tumultuous years.
I was interpreting -- in several times during those years when Steve Jobs was absent.
It was quite a different world.
And -- -- actually next you're gonna be publishing a book on and on how the company operates and one of the things that I focus on toward the beginning is.
What kind of company Steve Jobs confront this when He came back to apple in 1997.
And currently 1996 when apple bought his company next.
Apple -- the problem bureaucratic company with multiple divisions with multiple.
Divisional budgets with multiple advertising budgets.
-- -- -- -- -- -- -- -- Have responsibility.
And we would would have would have bloated infrastructure with inventory they gave it -- very.
Losing money and lots of it in those years before.
-- absolutely right He has said frequently.
That the company was within ninety days of bankruptcy it was -- that people forget that a relatively small investment from Microsoft.
In 1997 a lot of 150 million dollars.
Helped topple you know help helped -- sort of stay afloat while.
Jobs could get things back and.
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