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McCain is the apple event ending with no -- five.
As was highly anticipated so let's -- to Cupertino California worked Shibani Joshi is live.
Should body them -- Apple's stock is getting hit pretty hard a lot of disappointment in the market how the filling out there.
Yeah I think a lot of disappointment in the audience is well after about an hour and 45 minutes of -- straight I'm presentation everyone's still sort of waiting for that.
Final announcement but the hope.
Final hope for of that happening an -- on five we ended the advent as I mentioned just a few minutes out.
We've out the new I -- five instead the company's new CEO Tim -- -- at this stage.
Started talking about -- -- -- Certainly.
Very impressive statistics at the company continues to press on in different areas that Mac with the iPod -- It's operating system.
But that tested very different turn they started to push on a lot of different new features with its operating -- -- And that we're just generally lasts sexy.
We thought we hopes that eventually they would move on to get -- new -- five but instead they stopped at the Iceland floor as.
I think -- -- -- screen at some of this feature is that this new -- -- as hasn't -- five -- it has up to eight hour talk time.
They has a -- download speed than it did in the previous urgent it is now world's phone meaning it has it GS and -- CD NA capabilities.
The camera is also beefed up it's an eight megapixel camera and it has eat at 1080 PI -- -- video.
And it also has his new thing called the C -- personal assistant.
But that's all it has we are expecting a completely redesigned phone with new features.
And we -- -- and I think that's one of the reasons we're seeing -- stock price.
Move in a way that it is in the bank and I think frankly chiles.
This disappointment as far as sort of the -- public impression that very first public impression that we're getting out of Apple's new management.
Tim cook's very first public appearances CEO He had four other people three other people on their shuttling between him.
And they just didn't have this Steve Jobs -- facts.
And we didn't get it in the presentation south Strauss and we didn't data in the form of a revolutionary.
New gadgets that -- a lot of disappointment all across.
Or -- -- -- when you say that one of the things I've noticed an apple allowed over the last several years as they have actually missed the few times here in there with certain numbers.
But they've always for the Wall Street is always forgiven the company we've always taken as an article of faith in Steve Jobs and company will come through sooner or later and of course whenever He strolled the -- -- had -- -- five -- did you -- any of that today do you think that this management team led by Tim -- Can sort of generate the same sort of enthusiasm from Wall Street -- consumers that was reported to Steve Jobs.
I don't think so I don't think that I saw that today there were a lot of high hopes and high expectations and what you wanted to see ways Tim Cook now fully in front.
-- investors as well as the world audience out there giving a spectacular presentation instead it felt more diluted because there are so many people on stage He really didn't get a good -- A school we -- of his domineering spirit of the fact that he's been instrumental to this company.
-- at this company for fourteen years you didn't get -- back to saddling executives in front of us.
Not only that He didn't come up with this brand new device.
That we thought that we would get that we know what -- game in the Smartphone world went out they gain for apples and became -- Didn't get the presentation we want it and did miss the product we -- it I don't think this is the best our stats for ten cut its CEO.
What's the -- but now I'd phone five when can we expect it.
I you know I I think everyone still in -- you know up until that very last second we stopped that Tim Cook could pull a Steve Jobs -- Steve Jobs.
-- -- -- -- -- Due rather presentation.
Throwing out a few nuggets in middle -- here and then distracted passing goddess of -- -- use and statistics.
And and and and -- that presentation on the entire hour long please -- -- -- -- The entire sixty minute long process but in this case.
We thought that maybe we get this last ha moment -- but there's one more thing Steve Jobs was famous for doing.
But there's one more thing.
There is no one more thing it was only DI -- for acts and I think a lot of people are disappointed I think it's as you -- stock is reacting.
Favorably and I think to sort of began.
Cultural expectations if you well I think this is sort of a disappointment level lot of people are hoping that next new hot new phone.
Doesn't seem that the -- -- -- gonna be it right now.
And one other moral to the story you never start any presentation with a bunch of statistics thank you very much about it doesn't we'll talk business -- right.
Well still to come.
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