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But I'll tell you something I could use a -- I.
So I think water -- -- that's as water for God's sakes let's talk about the real stuff -- Fox Business is Robert Gray He has been at Sam Adams all day Robert I don't need an excuse to drink good beer particularly -- -- to get the -- That's a tough gig here you know I I must've done something right David anyway very lucky to be here this is truly an American icon we've talked all day.
About how to craft beer business continues to grow -- America despite the overall beer market shrinking here -- Sam Adams is leading the vanguard have been doing it for a quarter of a century here they're very America's biggest American owned brewer now with all the consolidation the biggest craft brewers well and you know everyone knows this -- out of flagship Boston lager but we've gotten something special for you right now background -- here we're gonna talk about -- first a quick question.
About the seasons they change a little bit faster than they do by the calendar now -- guests choose when the October -- the other seasonal come out one of the things analysts say has made you so successful.
Now Robert the deal loses it's just like the season's only were just a hair ahead and you know we want to anticipate.
Watts with the season's going to be we wanna be there on the shelf when the weather starts to turn cool.
And this either for the consumer in the guy's gonna be out -- October as you wanna be there for now and folks come this and that and say they have they can come there and take the towards one of the most popular destinations in Boston surprisingly not.
And they get a little sample afterwards but we're gonna show folks some of the more exclusive -- that maybe you know the typical fan doesn't know and we'll start with -- -- and collection.
You know start with that this is a a set of Belgian style -- we have the three of them here decree -- the triple and the -- -- stop.
And they're characterized a little bit higher and alcohol you can buy -- now and Asian for a while actually -- very well because they're little bit higher alcohol lot more body.
This kind of thing that's unique about them is the yeast has this nice spicy kind of character in light and a slight sour and is that a lot of the Belgian -- -- let's take a look at this debate David really jealous now I know in a that has like working parts on this.
This -- And this is forty exclusive.
Bottle and and container here and also a bit more about the utopia yeah exactly this is our extreme -- this is kind of pushing the envelope on what beer can be.
It's characterize in the Guinness book of world records as the world's strongest nationally -- about 54 proof.
But really it's about the depth of character in the depth of -- from the barrel aging unique piece that we use.
It's all beer ingredients.
-- a little bit of maple syrup.
But it's not carbonated and in fact.
And it -- -- -- -- for a while to -- on the shelf forever governor pretty much Jack mean you went to open it's -- -- you can put the cap back on and just sit it into -- scores as you as you'd like when -- these are gonna -- much longer and it's.
Almost 5 o'clock -- -- let's say oh my goodness he's actually very you know you just broke every kind of law there is in a book about drinking on Eric and as.
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