You're watching...
Dahlicious Lassi Founder JD Sethi on how loans from Samuel Adams helped his company grow when he couldn’t get loans from banks.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
What have roughly right I mean but you're looking at what does well in tough times in just.
Only enough and tobacco and beverage stocks sometimes do well -- we're talking about fears of a perfect place to be right now.
Is where Robert Gray and see if it -- The Boston hey Robert.
They are going up to the bar here pleasant we've actually got an interesting side story here.
About this American icon Sam Adams not only are they obviously in the beer industry and had the biggest American -- brewer now after all the consolidation.
But they also are reaching out and helping entrepreneurs get back on their feet.
So they can try to emulate the success that Sam Adams is -- this is something did founder Jim could feel strongly about.
And they have this brewing the American dream program where they offer micro loans to up and coming entrepreneurs are joined by JD -- of course from -- -- glossy.
Get up and running.
-- that is lost in the business is growing we needed to expand needed more capacity.
He would do is blow back through they were not willing to lend us.
We approach Sam Adams brewing the American dream programming -- -- we needed to go.
And how big is the company now you've said you've seen that the sales have been picking up for you guys we do ten times in the last area and distributed all over the East Coast midwest and boxer of California and this area -- to go national and we should note that you know these the -- just glossy is.
You're in whole foods now -- you've got some major distribution -- Across the nation here this is what you've teamed up with so far this idea and all who includes an East Coast and California and -- see a going to go and actually them.
And did does Sam work with you guys in other ways besides the loan did you talk to -- about your business plan marketing did offer other systems down there an excellent coaching program -- and -- -- entrepreneurs make us and -- and connect us that that should be within the company and coaches on.
Marketing aspect of the business and commercial aspect of the business -- -- aspect of the business now and that program's only a couple of years old now there.
I'm -- young given out loans.
Yes several -- 100000 dollars here and they're created or saved any estimates of 600 jobs are you guys hiring.
We have hired we've actually had five people to see and we're going to have would be an excellent how many people do you have total.
We have it be prepared and what sort of projections do you -- in terms of five growth going forward here in in this particular economy are you finding.
That does sort of higher end drink if you will vs -- sodas is selling pretty well for a higher price points.
Well the good -- negative mainstream drink and right now in terms of plan BV recently added production facility -- the for the rest -- -- because He remembered to keep up with the demand.
And you know we talk about you've got a couple of different flavors here -- got the -- which -- -- many people's it does me no.
From our our local Indian restaurants and the -- and now you have also I believe a strawberry flavor -- -- And maybe this is good for you know as an alternative beverage if you will for those who are not looking two.
-- by some of the Beers on after that week we've seen fur traders investors I'm sure a lot of this votes will be going up to the bar.
I am making an announcement here on fox business and this is suffice where the truth I have never had a happier in my life.
I have never I know that this is for you don't like that this is that many of glossy stand it OK bring it back and maybe I'll try that it's my very first year ever.
Okay it's actually not -- -- this is velocity so it not figured it would be better for you.
Better for me I don't like lemonade the backlash.
