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Boston Beer Co. Rises Above the Rest

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  • Description

    FBN's Robert Gray on how the Boston Beer Company is prospering in difficult times.

  • Duration 2:59
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And -- struggling economy and these wild markets it looks like people are drinking even largest fast Charles that that that craft beer sales are rising in Boston Beer companies craft sales are higher than the average.

Company's headquarters in Boston for our special series.

America not icon and rock right OK let's get that's I was in Vegas your -- and that m.s who do you guys know that we don't know.

I don't know -- -- week up giant.

-- about it Charles you know and we are at the home of an American icon Sam Adams you talked about the overall of your industries actually shrinking surprisingly.

Over the past -- as the craft Beers are selling more and these aren't CTC and they're actually iconic as well it this is -- from the old Boston Garden say of the torturing on Larry Bird back in the day.

Sitting here and where I've taken an inside look we've talked to Jim cook the founder about how I started in his kitchen back in the mid eighties coming out of recessionary times.

He says that the -- their craft beer market is gonna continue to thrive despite the challenging economy.

Now we're gonna take a little bit of a sneak -- if you -- it how the Beers made me take a look.

At some of though the -- here they would have the ingredients -- -- tell hops as well -- little -- garden outside as well.

In fact one of the brewers dean -- Costas was a kind enough to let me tag along in helping brewed beer.

Process starts in the -- time we we.

First we grind Green.

And how we bring it over and we -- attitude and mashed and this is really mix the water in the mashed together.

We stirred up and we have -- series of temperature rises that we bring it you.

Once we get the best a few companies have a lot of time.

This is really separate.

The grains from the liquid we'll leave the Green behind -- pump liquid back into the vessel which for them to come out through -- will cool everything down.

And send it up to our for -- Where the fermentation takes nowadays that tells you know what goes on here how long they stay here is sort of the last step back real prizes for the game and entered.

-- -- we have been.

That's what happened basically is.

Going -- -- on the -- that we need remaining few truly alcohol.

For me for about a week yeah and then you know fill the tank -- That -- Went off into another thing.

We leave here happy aging and after filtering -- -- it looked -- That way you know analysts say one of the keys to the success of Sam Adams and other craft Beers is the innovation specialty Beers like this and this is the -- help dean grew a couple of weeks ago it's an oyster bare of prepared specially for an oyster festival -- -- mixing -- topic keeping things fresh so to speak guys.

That's how they -- they craft -- gonna continue to grow even though you have to pay a premium for these fears.

-- have so far so good for the craft -- anyway.

Thanks Robert grades happy hour somewhere in this world's enjoying not throttle it yeah I'm not I'm not a little jealous okay that's it -- may not be -- any.

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