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Is Beer the New Wine?

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  • Description

    Samuel Adams Consulting Chef Andrew Urnbanetti and brewer Bob Cannon on pairing beer with food.

  • Duration 2:50
  • Date

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Well you know the name Sam Adams but did you know it's maker of the Boston Beer company is the largest craft beer maker in the country take a look at the stock right -- it's actually down.

About twenty dollars from the start of the year but like after a day like this don't you want a beard and that sounds I will Robert grades up at fox -- company HQ.

Is our American icons series with that company robber -- all over.

Robert.

Hey showed excellent -- -- -- -- -- -- have a few hop to figure out in the garden here and we're talking about beer -- -- beer is the is the new line a lot of people are saying sort of family and we're joined by the shelf consulted to Sam Adams.

That's gender of a day also at the restaurant in the air which is nearby and new and -- -- of course is up brewer here.

At sent -- may recognize him from the commercials and it will start with you first talk -- a -- -- that's you're cooking up a menu in your head here.

How does is -- coming into play a little bit more that -- Used to -- in offering these here -- boat totally I mean I find that when I'm looking for of so many complement my flavors -- the restaurant plates and easily as fresh.

Local seasonal and really Sam Adams brings a great flavor they can either well balance.

Any kind of food or making or actually have a supplemental complementary flavor that.

Brings about some fantastic results and what about demand from your patrons how they like to see.

That's -- multitude of flavors and to see kind of.

Over you know.

-- we have a highly intuitive there are a lot of demand for these there is a growing demand and we see a lot of people come in looking for more extensive -- -- some -- the comment that food that's not just line.

And then to get from the here option -- councilman flavors.

With cheeses anything with fruits or -- really across the board right right and conversely Bob -- your brewing beer.

Do you think about food and what this display through May go that if your cup cooking up a new flavor that you guys have more than forty flavors -- -- overtime the F 32 players right now.

Do you think about food a little bit more often -- are.

To -- making a beer with thinking what will -- well.

What we strive for balance and -- -- way to taste sweet is related taste bitterness we wanted to get a Roma from the hops.

But I always think you know what -- -- taste good with Boston lager goes great with -- Maybe spicy burritos and are you working with restaurants reaching out of time talking to -- up absolutely it's a big part of what we do -- try to elevate the status of -- There's new wider and would try to elevate the status is a lot of flavor compounds in be a that people -- nowhere else just the.

After your shirt real quick as we I get rid headed back to -- C they're -- Bob started bear what grades are to wind.

That's dead and the bear was closed by the way shelters have a few more hours to work model and He can -- on the job it is his job are really -- about the start reverend Craig thank you very much for the American icon the Boston Beer company.

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