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I sustenance in Fashion Week ended last night went from there's a -- this week this year right here in Manhattan in and people came out finally maybe things are turning which is why.
-- not a Minnelli is here right now again with us Chief Executive Officer at you guys are I'm glad you're back very excited to be here again still we were just talking and you said you think it's back to the way it was.
-- I think that the turnout -- Fashion Week has just been and extraordinary international retailers are here.
On the international press and a lot of the smaller regional of their of their backs are sometimes a little bit with a smaller seem that there but they're here they're.
There are recognizing that New York is as important as pass -- -- and there and making sure that their president -- What does it do for your business to be a part of Fashion Week because it is the very expensive.
Very -- very expensive and as eat and you also mentioned you -- more shows than normal this year we did three shows us Airways had our -- a dollar as well on Friday the nine.
-- had 25 on Sunday the eleventh and then I was gorgeous yesterday and I just ruins of the fourteen flat.
So we did area faithful presentations and -- has -- posturing on top of fashion's night out what's really kicks off.
There's -- really kicks off and of course the designers presents for passions -- really relevancy dollars and cents without -- and this year.
So it's very expensive that -- -- son is it worth it.
We believe so I think that they that the overall marketing.
Opportunities that exist from seeing a fashion show during Fashion Week.
I'm are really relevant especially today with -- emergence of bloggers.
And it's -- hair and how that really affects the news getting out -- so quickly if you actually looking at your analytic CNN.
-- on your brand's website use you see the fluctuation.
Which is quite heavy on his -- in stays in the following their appearance.
Since people are paying attention -- -- that and again we're now and it absolutely getting the word out there so.
You saw dramatic difference then from the attendance this year vs last month from a year down -- just from a year ago.
But you also have cut 25 which is in theory like the more moderate line I guess you can call it.
He's is that part of why more people coming out please just let everybody now is doing among a more moderate line -- I think they cut.
25 for his very first presentation have an exceptional.
I'm attendance it was about 700 people that actually came through and saw the presentation which is really great for first time.
Presentation -- -- Fashion Week.
I think that New York is very different than a lot of other cities and there's excitement for a lot of emerging brown is.
And people come to New York to find those and see -- so I think.
A smaller brands gets a lot of acceptance in New York where -- Paris and Milan takes a little bit hard times really get on their calendars and get people excited about -- unions.
These pairs is still about the -- to -- the -- on their establishments -- yeah about establishment and it's really hard since become part that they are in.
A New York is just much more democratic and in that sense.
But having a -- just having cut 25 actually bring new customers to your higher end to his higher and stuff force it the other way around or the other way around we're seeing a lot more in -- trickle down effect we're seeing people that.
Have always admired a dollar as well and one -- can -- -- in some sense but.
And it maybe possibly can afford and so there is more of the trickle down where people are are excited that they're seeing.
And components and He got thrown at him more accessible price finds.
How is that line to me it's incredible actually just signed their first place in SoHo for a February 20120.
-- That is the first of what we hope to be very certain vertical leverage health plans I was sitting and get -- at a faster than they have freestanding cut 25 surrounding the first.
Segmentation of having the brands really be separate and their retail spaces are we seeing any you know you out there you with every when He was out there as well what was -- -- hearing and seeing from people.
People are people are excited about any product that has different changed and I think whether it's a luxury product story in the contemporary price point which is where -- my five exists.
There needs to be novelty novelty can be holiday can be in designed but they needs to be a reason for people to purchase and that's where were seeing.
Really no hesitation people are excited about something that probably doesn't exist in their -- and their -- -- at this time.
How have commodity prices affected business.
We've been able to observe it because we're a little bit at a higher prices I think it's.
Definitely affecting mass that content prices have effects of mass and then a much bigger way -- we probably feel it.
-- cut 25 -- -- -- stuff to the little bit was trying to make up ahead another checks thousands -- Yeah because that's actually been accounts of the industry hasn't been kinda -- policy -- -- are challenged to come up with.
Other fabrics other ways to use content and how -- -- polyester and and synthetics as well I mean it's not even just in content there are a lot of things affecting text sounds kind of prices right now that where.
Conscious of -- -- going to fall 2012 right now.
Right now -- -- people understand this was this spring 2012 mine that came out parts.
It's hard to comprehend but it is already especially well it's always and it's cold that it's but so you're working clearly on.
Fall already -- -- and we work much closer to season than a lot of other.
Mass companies that are probably into rumors or 2013.
At this points below where very -- -- fall 2012 right.
-- do you I mean how do you.
How do you hedge yourself against the potential that commodity prices could continue to rise to me we commission as much as possible us it's not even just commodities we also have to bet against the Euro ample bureau or it's or on my because it is a good we import Russert textiles still from Italy so.
We have lots of factors -- is taken movements have plan.
You know we work on construction prices well we're still so much domestically manufacturers who are closely with their factories on.
Working on a -- labor prices that we can of course and it's a combination of a lot of facts and that's one of the beauties I think of it is that so much of it is still produce here in the United States.
How how have you global sales being compared to you -- USO spreading global sales -- are really grown exponentially right now we see a lot.
A lot of strain conforming USSR Asian.
In Moscow and Russia and Russia as a nation is one of our strongest country is.
I'm and Middle East is still strong we're seeing -- a little bit I'm down numbers -- middle is but it's still strong.
And I China's China's -- -- -- in the -- -- -- as an age where it's Larry -- -- I think a lot and the right partnerships and being there and being present in a lot of the brand's positioning and markings of China's big investments for -- company Ericsson three -- totally worth it you do it again definitely weren't there would do it again excited about what's from 2012 was a lot of color.
-- get a lot of color.
Color -- -- he's a little color in this world news tonight -- thank you for being -- them.
She does the CEO we got out check out the web -- it's He got with a -- -- America.
Checking out a check -- cut my five it's really cool.
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