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Chicago this weekend along with -- As the -- for NASCAR's Sprint Cup kicks off the four time champion from -- -- Indiana joins me right now -- about the drive for five all I got hot right now man your -- you're coming in on a hot streak though a lot of momentum margin.
We are our team has been unbelievable lack the last probably 1012 races.
You know I love.
The momentum in the in the end -- confidence that we have as a racing right now heading into these next ten races for the chase.
All right before this year you've won one race.
The last three years you you won thirteen races one year a few years back so that's a dry spell for you above no biblical proportion and we're the same -- -- -- ask -- -- Yes I feel an old these are still light emitting a not going to win races anymore and admitted to -- up and hang out with the family is yet a growing family now as well.
Absolutely -- as a parent two young.
Kids and turning forty this year there's no doubt that some listings which in my mind MER III came into Racine.
Being competitive in the -- of having tremendous run.
But you know and as winds slow down or stop coming.
-- you question things you question yourself the question what's happening around you you know what -- what do I need to do is driving it to give more to the team.
But this year it's really -- you may mean a big way because.
-- -- just -- coffers of the team has to meet the efforts have been put into -- our cars.
Working for me as a driver.
And I feel like my experience in this in this in this sport.
Has a lot of benefits -- but you know you gotta go fast.
And this year we're going fast and we're we're racing -- got a strong team in in in new things could be better right now.
Was a lot you'll know even even -- our dial our NASCAR fans they know it's a colorful sport a lot of it is about the sponsorship dollars in the sponsorship names on the call are on your raising kids and what not.
We have a list the lawyers sponsors and there are a lot of them I mean he's he's going to big sponsors as you could see right there on the board He got a lot of minor responses that -- even up there.
How do you take care of all these sponsors -- in and we look at this -- week in and week out.
Yeah it can -- -- juggling -- -- you know you obviously have the primary sponsors like.
For us issue with ARP in the drive in hunger which I think is really interesting especially.
With the economy the way things are is that cause Durbin -- -- -- -- sell it's a it's a yield really great to be.
Able to focus on nine million older Americans that are battling with hunger issues and and engage the NASCAR fans in the community to give back.
So I think it's an embarrassing approaching its -- have been very successful for them served over 3.4 million.
-- summary this year.
But -- of course you look at DuPont has been a sponsor of ours for 1819 years.
And you know you balance it out every week.
You you're doing one thing for one sponsor another thing for another sponsor.
Some seven weeks He could be something by the phone.
It can be something on the Internet on Twitter you know its its job.
A lot of different marking plans -- oatmeal from appearances.
As well as at track.
No other sport I can say there's no other sport do you athletes.
Getting gauge with their sponsors and do as much as we do not only for the fans but for the sponsors as they do NASCAR.
You know Jeff you're also -- brand yourself that you're selling wine.
He is Jeff Gordon -- out there how much of that did you learn from the great dealer and hard mean He was the first in the sport to really brand himself how much -- learn from him.
And I learned a lot from -- you know He He took -- swinging in June taught me a lot about.
License merchandising and getting rights to hear your name and your likeness and and in you know and I mean where is gone Putin today is is unbelievable far beyond even what but they'll probably could've imagined by.
Yeah you know law I try to find things and I enjoy.
And I'm passionate about whether -- be representing them as as an endorser.
Or whether it be creating a -- I grew up near the wine country in California and so -- you cause.
-- that'd be pretty cool to have my own and we're win awards in doing great.
Into you know you I was driving I was a -- of NASCAR.
Since the days when you were -- -- cars and -- -- -- Indiana long time so we both kind of grown up with the sport.
You came in.
Right at a time when -- I was at his peak.
But Richard -- was getting out of the sport you -- to the to the next level as you are saying from a sponsorship and smuggle money from a media perspective.
Where does it go from here how does it take that next step is seems like it's sort of be in the leveling off for the last.
Iraq I mean we were running can incredible rise.
Two to you know all new heights with this for you're going to Indianapolis Motor Speedway going to keep Southern California and Texas in just opening up.
-- all the opportunities.
For the sport.
And you know I look back to the late ninety's.
And in around 2000.
And and then there was the undated new TV contract with.
In BC and fox and then now -- -- -- and in fox and those things definitely took it to the next level.
Just the way they advertise -- how they can reach out to add to more fans.
And we have an incredible loyal fan base.
That is out there but hey we're all dealing with tough economical times and and and you'll happen to fight -- but nobody can.
Can overcome adversity better than Americans.
And I think in our sport is an all Americans -- area and and you know we're putting great ration out there.
I think we're great value to the sponsors they get involved in NASCAR when you look at how much they spend in marketing and what they get for it to tremendous way to to reach out.
To those fans into those customers.
But you know what how do we get to the next level.
It we gotta be creative and or they can be -- out about it.
Race and of one of the chase Chicago this weekend when your best tracks Jeff as well so I left Chicago and the last couple years we've been there be a really good lets force our team's overall.
I cannot I'm so sad about this chase getting started on Sunday morning talk on ESPN can't wait Jeff Gordon Banks here could see a thank -- -- -- I have more year.
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