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Sterne Agee retail analyst Sam Poser on shoemakers that investors should consider for their portfolio.
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Obviously.
Thank you don't we moved over to the Nike -- and I get a little hint to the top of the show that our shoe analysts was looking at a wholly company.
I guess you develop -- sheet because.
The CB company added jumping company -- is obviously the jumping company -- we're joined by several other.
He of course is the retail analysts are starting to get to see you think makes it easier -- and we are talking shoes because He believes that shoots are still something that people would buy even ended down our economy everything.
The -- -- at the moment but.
Let's talk macro at the moment.
If people don't have enough money to buy their own food -- gasoline why are they still want.
It's a -- issues of Cuba analyst here well -- up.
So -- that act a -- -- at that the fact of the matter is is that those issues like other accessories are easy way to.
To -- -- wardrobe and we're there trends.
There that people buy and there's lots of trends of footwear right now from.
From.
Athletics in an athletic with the colors that he'll nights of materials and so on.
And and we haven't seen that in -- long time and generally athletic that to coincide with non athletic right now it's all happening and we're seeing it from everybody.
Your first pick is one that has charged ahead by 84%.
Year over year about it courses Clorox.
-- of course is a company where you don't have to buy new -- retirement -- -- appreciate your foot isn't crying because they never -- these plastic chairs with a lot of holes but.
Breaking away from that is -- you happen -- like that company definitely -- through.
Through a lot of a lot of issues back into -- 72008.
-- got a new management team they've expanded the line they've -- distribution.
Gotten rid of a lot of the additional infrastructure they didn't need such as factories.
Sponsorships and so on and with lots of line extensions new product new distribution.
-- -- called chameleon to be shots are clearly about showing.
-- out of it we're gonna show the chameleon and that is something where they've broken away from their traditional walk with a bunch -- holds up right.
Over the clothes the shoes that look with the budget rules and it is.
We'll be represented fifty to 50% of their business right now and that's something called the translucent by the way I'm holding -- of them and it's translucent didn't get the get the shot -- because you can see throw it.
It only has two -- but it's a little bit more of a fancier look here is -- mind.
-- -- But -- so let's get to your next it would still little bit more pricing with a wide and that is ninety of course the average price points a lot higher still think that this company can do well yeah.
It's all about innovation as it is with products that consumers -- -- -- He has lots of innovation going on with the material.
And they're running businesses with a slight wave -- runners with the lunar live the bank he's free.
They have a lot of the basketball -- coming out there a perilous and we.
Moving dramatically and that's reflected in their future orders the margins have been a little tight.
Tough lately because the demand for their product was well above their expectation -- -- going into 2000 well -- out to 2012.
With the Olympics and -- And from what we've heard the new product and real strong for first quarter and I would guess based on history.
That the well you see that product we'll see you back to school -- the sense that.
Product we'll get feedback on it probably starting in probably November December.
And finally the -- be part of it.
She -- not -- fish thank you -- He got a credit in that would be of course.
The good parent company of bonds and that of course -- settles let's Deckers Outdoor what is your column yeah.
It's probably you know -- -- my number one pick.
And three -- we really like it's a big international growth story other UK Benelux and French business is a good verdict subsidiaries they're taking over that.
Good growth -- opening retail stores that do it.
Kind of business they've expanded their line -- Italian products and -- it's about how to work coming up the -- the -- brands.
The -- businesses turned around and they depend not just with the wrinkles and that's also very very strong and we expect that to all lead to a lot of lots of -- about.
Nike Deckers Outdoor -- of course -- -- good to see you thank you.
He lives of -- shoes and -- best baby gift ever baby it's just the way it's not that expense of the best.
