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IMG Sports & Entertainment President George Pyne on the importance of college sports and how he is tapping the market for his clients.
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All right -- you know college sports fans they may leave campus.
But they do not leave their team is behind is a liberal it's a very much right according to this -- study.
There are 172.
Million within -- college sports fans that's even more fans than the National Football League in the -- And even more than professional baseball and basketball.
And I haven't -- college.
It's -- -- -- for advertisers to tap into this really really big group George pines president and my view sports entertainment are right -- You're telling me what why realize an advertiser what -- we care about.
-- sports -- -- -- the size and scale and of the demographic 172 million fans -- million you know opinions.
Females make buying decisions 2829.
This news flash cards one in a million people that are over a 100000 Brett most CEOs went to college ramp up relevant to 1824 yields publicly diverse that's a very broad and rich demographic.
That is an advertising you can't get anywhere else all right so I could get it if I do an NFL by -- -- -- the wildly different demographic there's elements are higher or lower power higher.
Very relevant eighteen point 40 and eighty million female fans -- diverse but pretty broad demographic slightly different.
OK so you guys compete for a national advertiser like of you know Coca-Cola or someone like that -- or you know -- Blades if you will.
What's the cost difference between me running ads and your network on your platform and -- going to fox sports for an NFL and.
We're actually it's -- that we're selling integrated sponsorships okay that's not really media and are a value proposition that we're operating.
Is incredible because we have new product gives you 49 of the top fifty markets in America -- one -- -- so what is integrated media integrated media means you know.
Intellectual property experiential.
C employing as well as some media elements of its its all of the above its really -- what we're selling has the rights the Yankees would sell the giants would sell.
And not box I gotta see you sell the rights to you -- -- Texas Tennessee okay.
And you sell that to -- We -- -- -- people like UPS of coking coal or other major corporate UPS care of it you want to reach the -- -- -- -- -- but what would they like sponsored delivery my houses are now I mean listen they've they've been big they've been be relevant to consumers and as as well and they you know small businesses are important.
Right places like Nebraska and Alabama and Tennessee and small businesses owners love their cause seem so it's a way to do sales incentives business to business as well as consumer activist.
-- why can't I is a small business -- go to the bureau might.
And all of a -- -- -- have wanna be able to sponsor you know teachers -- wanna be able spots like.
You you can but it's more efficient if you go to one guy and you can deliver them 49 markets it's more value but I it a better program okay dot I -- I was reading today.
You are a big NASCAR guys yeah right all right so the NASCAR experience -- -- really loyal people I guess the Democrat was a little maybe lower income little different type.
But.
How does is relevant in the NASCAR has its name on everything is NASCAR -- where there's NASCAR ghetto.
Paper towels.
Are you gonna be that same thing and then note when you look at we ours and that's up from 95 to 2005 we had those are the glory years about it pretty good pretty good growth right into -- I see the same opportunity here.
For responsible growth in college and I think it's an underdeveloped market that we.
And -- to help growth for the universe right now for the university what's the -- for them.
While we we have a business relations with them so they share us of how much cash baby how much -- -- in the you'd have to killing its.
I don't valued up to kill me -- -- was close right.
So we're seeing here is that this money is gonna go its just like the rights fees just like college bowl -- this is another way for college to extract money.
Out of those kids they give scholarships to and won't pay any money while the -- And defense of the schools in only fourteen division one schools a profitable so this money goes to fund all of the -- expenses for university.
What it was only 51414.
Individual and colleges.
Have a profitable level -- the program.
While I get a -- one is Nebraska another what is Texas are probably not it is still -- I so bottom line you of this new platform new network.
College sports.
Is the thing -- is in the you know -- as a marketer you wanna break out of the clutter you wanna do some that's different and unique.
This is never been done before in a in a tough economy you want things -- -- real value this program delivers all of that all right I -- you give my best enforcement.
