Also in this playlist...
This transcript is automatically generated
Hasn't stopped the world's tennis greats from serving it up in New York City today the US open is now underway and Cheryl Casone well she is alive and watching.
What this special guest Sheryl you always get the tough assignments.
Yet as a real updated yet here on a beautiful sunny day thank fully for the beginning opening day of the -- -- -- weird to Billie Jean King US -- tennis center and it is a lovely -- to talk about.
Technology wanted to bodies favorite topics as you know it is about technology the U -- open.
Even though it's been around.
For decades is very much technologically advanced and were joining me right now is -- singer is IBM sports technology vice president Rick is responsible.
For so much at the US open first thanks for being here but.
Is all about FaceBook and Twitter about the mobile ads and also you are running the technology that is powering the web -- USO.
Our -- -- we are on the technology that powers the whole event so all the scoring get to see whether it's on scoreboards or anything like that.
All comes out of IBM system.
So you know it's also when it comes the technology that's excellent they're going out -- the fans.
You've got a website you've got live video you're powering that -- -- out to mean look this is big -- a hundred year old company right what it looked what do you not to get the US open that you wish you.
Well plot and there's plenty of things we'd like to do over time but He really need to keep focused and that's we tried to do this here.
You know you mentioned -- Centennial it's it's been a hundred years and it's all been about innovation for our hundred years that's.
In the life blood of the company and that's we try and bring every year.
To the US today in the US open.
Because the fans out there are a lot more sophisticated every year.
Well I think yeah very sophisticated what you're doing you know what talk about point stream and it -- -- new.
Technology that you launched -- -- -- -- -- an iPad iPad iPhone -- I'll let you upgraded everything but basically.
In a very simplistic -- is -- visible person would technology.
If I'm watching live video on my iPad.
IBM gives me stats for the last five years on at play here.
And then tells me how that player should be performing during the there at the match all in real time right.
Exactly what we did was we took a look at the last five years of Grand Slam matches and we looked it players when they played each other.
So it's not just that player -- that player when He plays that opponent.
And we got we do -- 39 million data points.
And we took a close look at that we work with our business analytics -- these are the people who work with corporations around the world on smarter planet solutions.
And what we did with the use the same software to figure out what are the three most important things for that player to accomplish.
In order increase their chances of winning.
And that's -- BC with keys to the -- -- those three key things that they need to do.
So basically a big bowl -- IBM is telling the fans.
How they should be coaching a player.
Exactly in this to the coaches themselves other -- they're interested in it evidence space and it's all analytics you know when you watch the US open -- -- watch any sport.
You'll see an announcer say here the three things to watch what we did was we base those three things on very specific data.
So we know the -- taking place right behind us right now.
Mardy Fish needs to win long rallies because our data tells us win if He goes beyond 58%.
On long rallies they'll do well his opponent wants short rallies that all came at the data.
So it's really a real twist because it used to be we gave people just the raw data and then we found new ways to show it but now we're showing them what they can do with -- Live video stats I to get it up my dry checking some I and -- -- -- had exit website.
Exactly my missing anything.
And -- miss that -- where they -- that's where the fans are.
So what we need to do need to be where they are with what they.
Rick sit there watching from home and all of that -- -- all the -- everything is getting -- see thing that I am Margaret singer.
In sports tech executive vice president and I coming -- -- at 3 PM hour we're gonna be alive for the entire countdown of the closing bell.
It's a good day for the markets it's also a good thing.
Wilson sports Ravi might make John garden is most of -- don't manage that they're not just about -- in weather guys they wanna get -- -- they wanna go against Nike.
He's joining me next hours of I can't help you understand all the technology of the kind of -- -- and get there.
I think gets -- you -- even if are not as fortunate as you -- to be on the grounds very you can watch everything -- any -- learn more than He -- by watching a normal TV screen.
Maybe it is their players may wanna tune in -- -- they got some tips on how they how they can win their matches it sounds like a great tech combination.
Filter by section