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And welcome back to countdown of the closing bell live from the grounds of the US open end flushing New York.
A lot of tennis balls a lot of -- being -- around the around depending on the player is during this week at the US open all of of those pieces of equipment are made by Wilson -- the general manager joins me right now it's great to have you on the show Jon and John your you are.
I think it a fascinating.
Place right now with your company -- you go after the soft apparel market you wanna go after -- you wanna go after it is.
And make much much more than equipment hiding it do that.
I think we've already been looking at different ways we can offer a product -- a point difference.
And how we're positioning the brand I think one of our greatest -- overall.
Is our sales and distribution with a number one equipment brand as He talked about tennis.
Very strong there but we've got to make sure that we innovate on the -- side and we see an opportunity.
And how we're building products -- positioning product and how we can reach the consumer and offer them a point difference.
But how how important -- the players themselves -- brand to mean I'm listening very important but you've got Roger Federer.
Venus Williams Serena Williams -- Melamine got all of these people that you're connected -- That are big celebrities for you does that translate over -- to the retail consumer for the.
Absolutely I mean it's really about first brand awareness or been fortunate in getting some of the top players but if you look at like for example the top ten selling -- In the US it will -- -- to the top players.
Done -- and we'll see where you get the avid consumers really following what deploying went.
And a lot of our retailers are very aware of that recommending that the consumer.
International by the way 2000.
Media on site today a lot I've heard I've heard.
-- -- She might -- -- Japanese every language that the birds of the media walking around today you really wanna build the brand out in Europe out in Asia a house like going right now for the.
It's been going very well for Wilson I mean we're certainly viewed as an American brand advanced 1914 but for the majority of our business is actually outside -- last.
Tennis is one of the true global sports.
And if you look at our position in Europe as well as in Asia -- the number one brand on the equipment side so I think we really feel like for reaching consumers everywhere we've really focused on building the infrastructure.
It's good to me about the platform at ten as the -- of the sponsorship obviously you're one of the big sponsors here.
Of course -- your equipment the balls everything is all over the ground -- is at a very expensive proposition for Wilson.
I think it's relative expense I think when you look at the value we get the partnership we have USDA.
It's something that we're very happy let's.
And what's happening on the expense side I mean they'll be over 80000 tennis balls from Wilson used for this event will sell over 101000 -- -- on -- out of our store here.
And we'll end up stringing as the officials turning over 3500 racquets.
Wait a minute you're selling those big Jumbo tennis balls we are.
I have one of those coming up later on in the show we're gonna talk about the price point of those tennis -- but but you are gonna be selling a lot of good through the -- of that you will find these illegal audio.
Business absolutely I mean there's a certainly a retail component but it's about as -- -- here they want -- remember the term about an experience and Wilson's one of those grants authentic and -- here with the turn and so they take comfort product.
John Europe thank you very much for joining us talking about the business it's Henis and I want to let you know the coming up later on everybody at home.
We actually bought one of those -- I got gigantic at tennis balls I've got it tell you how much we pay for it but it was a lot of money.
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