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Movie Star Quality, Affordable Vodka

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  • Description

    Wódka is the newest face of affordable, premium vodka stays excels in the economy

  • Duration 5:15
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This transcript is automatically generated

Dow -- on the I think that 154.

One of the big reports that we got this because on jobs and her resume is talking about jobs and companies and how they're staying afloat.

I'm so we decided to refining company on we're gonna talk to black vodka right no endgame is down on same people.

-- for -- It seems tempers just tell me about about black and and you guys have a pretty interesting marketing strategy behind the company how are you guys staying afloat in this kind of.

What is providing any.

Product Craig cross on marketing platform was -- -- comprised truck.

And at 51.

K is -- people kept.

W and portions of the Fedora -- want to for the -- of Pacific cartel is coming into -- and sounds -- -- how did you -- like him.

So and so -- -- strategy in launching this -- it -- really wasn't as strategically and was a result on this fundamental change in the market.

People I've seen the appearance.

And themselves lose -- -- There's -- sick of paying too much for goods that really the same we we have found my -- on gold award which is the -- graders for example.

And in the crisis we running Bernie we've just records across Gregor some of shelf -- society dictates to us is little bit and we think it's gonna.

And you know some.

And where can you get any Isabella -- generally -- religious currents that will very much something.

Effects.

I think people who want to use our customers and we appreciate -- disappointment.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- That's clearly revenue marketing campaign -- which -- -- equality and that's that's the movie star quality -- stop proximate Johnson shipment.

And he's some such thing with the commission's and he's he's a great gone He gets the judge coincident and -- -- the -- about -- -- -- -- -- the whole petition.

Of product placement and marketing and it's very frequently do sort of joke around him and I -- we we we do we do want to.

To take them take the take a -- a few people in.

One of the things somewhat but it's a seriously it's talking to the talk is electric company in a -- and turn it is so tough isn't it our business.

Has been going to very good have growth is a phenomenal we've got some great problems and in the -- we -- -- We.

I'm very happy was what we've achieved we will -- was the FBI.

That would limit how much a model that you realty is this an egalitarian.

By approach them it's it's it's you know it's free it's we don't know much of troublesome in -- -- -- We make the much -- But we -- long war so solidly more people are physically back yeah from everybody when everybody went trick is likely so -- did not.

Of what they compared to a great Kucera.

We swim away type -- for us and -- that.

Come on our content within an ever selling cars full.

Four liters liter bottle -- one of -- cut would be what -- -- would be.

And Lehman dollars fruitless.

And grey -- would be.

-- touch tone between 35 and 42.

And have you seen any sort of a change in the past few years of.

So -- this incremental shift depends on habits.

People want to tell you real -- -- and they sort of getting through the piece of you know being told what the market's -- essentially Keydrick does snakes to a great new source of -- -- Even -- while Belvedere that you -- -- difference -- thank you monitored through this so why they're so expensive.

Marketing and every -- And with the greatest defeat for those which is why we -- law and -- articles and so and this time because they they claim to have far from fifty quality control cheeks.

And France and -- -- blue and gold was going around the you're doing currently don't come -- doing in the current I don't know know what to relinquish and -- and -- -- so they use some.

We grade to agree Greg wheat which will wonder -- -- -- -- orderly doing.

-- -- to tell us that and the as a consequence.

Consumers.

And important -- This is they're getting more bureaucratic I don't know I think beginning that they believe -- believing and and it's essentially.

It's not a bad product -- assign any of these brands and a bad products but when there was.

Three full times -- is another question.

Right.

And so what made you guys decide.

Not you know but if it's a spokesman for the year and I spokesman not tired -- it may be that the very different so why are you charging more.

Sentencing on a -- little.

Because we want to sell more and we believe the market.

Is -- and crime to support us because of the of them economic realities that face most people can't.

It's such simple equation I mean interpret it hit people in the public had little -- We're providing a great product and a good proxy for wood and it's been done -- and Tommy.

-- -- -- -- -- -- -- -- -- -- -- -- -- His lead to some -- religious is a great time just have to cross of societies as we did economists saying he's been a tough across.

It's a good example.

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