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Monif Clarke of Monif C. Plus Sizes discusses how her business model has boomed during the economic slowdown.
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My favorite segment hours look forward in this we're now frustrated that the lack of quality and size in plus size fashions.
Our next -- actually did something about Americans always fill the void.
Should not only started her own line but became one of the founders the leaders in the industry.
For tonight's small business spotlight we welcome.
-- he's seen plus sizes CEO one president -- Clark -- thank you for half say they don't quite.
And the reason I love this segments is so many of the people we have in so many partners see avoid and they say.
I could do that.
That's that's what happened yeah right well I always say I've always been a full figured woman and I couldn't by the close of I like -- testified to is I would I love I'm -- -- the women beloved tips you.
It's incredible -- insane thing about this by the way is that this is a seventeen billion dollar market fashion it's 47 billion dollar.
47 that 47 billion dollars about 67% of that that clothing.
It's it's an achievement but the but then why are these big retailers like gap old navy and Intel are getting out of it or haven't been in it well I think that what we bring to the market that maybe some of those retailers -- that we are giving trendy stylish plus size clothing is not just about the black of the gray.
And the -- while looking -- they weren't giving true style these as you talk let's let's actually bring in -- -- -- -- beginning with you who is wearing a beautiful blue.
Bathing suit -- take a shot of that of cat comes out.
So this is is this your -- guess this is everything you see is -- we have it.
And so all of our sponsors advertisers fourteen that's fighting forest so you see -- -- great.
And this is about style you can see it's not named -- -- -- -- right right and trichet can come in thank you very much but if -- Patricia comes out and gold she looks lovely there -- there.
We should say by the anything over fourteen is that we're talking about here -- anything over that actually starting to us but going to be looking at doing size twelve -- because we're getting a lot of customers say -- us.
I can't even find closes to -- I'm -- size -- the size twelve so the the brand is expanding.
But I got to ask why again thank you very much -- let's bring in as we bring in read this is Lindsey Graham president in a in a red bathing suit as well which is.
Bearing provide shocking -- as we -- Why is it that so many retailer Liz Claiborne for exam was in plus sized -- but it 2009 He -- -- why did Liz Claiborne drop.
I you know I I can't speak to what their business model is but I know that would you give the customer like we do stylish.
Contemporary plus size clothing that's what she -- I mean you could look at these women here -- about walking around the usual what you would consider plus has club -- They want styled -- like that's right that's why our business is actually doubled.
You know where people are losing business of the recession we were dabbling business because we are given the customer what an.
And Lindsay thank you very much we also have I mean as you that you have all kinds of things that -- basis Mary -- that's a lovely evening dress yet is that the right word for.
They've actually -- Ed Ed may show was about the size 1416.
That she was -- -- mean this is style look at the Colorado originally going to be a plus size and show our look upon they got yes.
Now you you were actually not only -- spearheading this movement to it to make these clothes more fashion but also working.
In selling them with over stock dark cats our friend Patrick Byrne is a -- -- over -- how how is that relationship and working out.
So what is it just think things we found is that although the big box stores have not -- Traditionally they say plus -- -- the -- what these sorts of clothing the online retailers and Arnett you know over stock dot com bid.
One stop plus dot com but there's a bunch of different retailers that -- say the customers asking for this all over -- approached us.
And they said would you be interested in selling with us and it's been tremendously successful.
Is that is that the best.
Then you that you have founded to use over stark.
I just all my shopping overall women -- but the plus plus customers more -- just for the online shopping despite slashing bills feels more comfortable home.
As she's used to having to kinda dig through website so it's just -- -- that they feel comfortable although I would think if you find it difficult to find close at -- trigger that you would wanna try these on of course but you know I just think that online shopping has exploded in -- people are getting free shipping to them free shipping to return.
So it's not the kind of you know obstruction that they might have had before.
But of course -- the great things that's happening it's with the success of oversight.
The big box stores are now calling by the way you deal with Patrick directly Patrick -- -- and I'd -- to -- and now affect credit scoreboard.
It's been our world where all Brothers and sisters here yeah Rebecca.
So bottom line how much money you make.
Well I will say we just hit over half a million dollars that's great yeah.
That's great and what are your projections or actually projecting a million for this year so -- it and that's let's say we're building the business is just growing exponentially and at last Friday is as -- stock market gyrate up and down a lot of people are afraid to get in the stock market are you looking for investors are you desperately -- -- directly under my investors I am because we do have these opportunities like I said.
-- of the largest big box stores has called us they wanna carry -- swimsuit collection that you're seeing.
So they definitely interested in that right take a final look at the swimsuit collect these are wonderful out of it you know the way terrific.
Congratulations.
For your business model for all the worker doing.
Monique seat plus sizes Monique MO NIF that seat outside and that's what we've seen dot com congratulate biggest always have back -- see him.
