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Cheryl Casone live and exclusively.
-- Herald Square in new York and Sheryl.
Consumers as we head into that all important back to school season I know I'm getting ready they're really speaking with their purse strings at the moment where is this retailer -- the most strength.
Well what we're seeing the strait is where they've made their bets and Terry referenced that earlier today it is in the celebrity designers like Martha -- And like Tommy Hilfiger and name you may not -- -- -- becoming very popular take a look at this.
This is Rachel Roy and she is one of the newest exclusive celebrity designers to join the Macy's -- -- -- -- to be here I think you for having -- view this deal with Macy's to design -- these are every day ready to Wear.
Dresses but you kind of exclusive deal with -- you're putting on your faith into this company I did you have me think it's a great partner.
Medium when I was young I grew up in fashion magazines and I wanted to be able to we're at the passions that I assignments magazine.
And they couldn't and so it has always been a dream to provide that.
For everyone and meet with a great partner to do that I tell you what one of the things that you did that I think a lot of -- designers have been doing recently.
Is you took the branding you sold it to the Joseph groups -- you took your name brands sold to a big conglomerate.
That every move on your part do you feel like you still controlled and in.
I did -- in -- the name and that's why I chose to work which guns and other great partner that -- under the control and they really understand.
How important it is to -- -- In your name what you really believe our us up price points like for instance -- -- shopping -- was claiming this is why and she loves me like a look at top like this what was this what the what does this -- -- which -- did.
Muni really honestly there from like 39.
Two not -- to fifty.
And I third even herb I really believe in earnings do all these picnics -- -- it it then.
Custom print into my pieces -- merely putting my heart only to.
Her -- -- -- -- -- -- mean you're the creative force of Rachel Roy the name is it is out of course that -- your name.
When designer when your creative force like you -- to think about things like cotton prices France's Emmy win the business never gonna mrs.
Q nearly you know the commodity cost to think about that kinda stuff are you just kind of let.
Your logo at the creativity of of the -- I'm laughing because it at my staff is listening to this -- -- that there's not much let -- but you know with the economy you have to think about everything.
And the Macy's and it's so important to me that I have to get certain things because the prices than on make sure that they get that and designed.
I try and every single piece myself.
I try them on my friends my staff.
This this election is really getting my heart -- because they really do believe in it.
Before I let you go I do and ask you last week you Terry Lungren Martha -- private plane trip down.
To Haiti you're gonna actually be buying some pieces from the artisans down in Haiti to help that country -- yet those -- it trips to really motivate me and punish me for my passion and for what I and going to Haiti.
The sole purpose of that -- mart that Terry and myself with to provide job.
Are women that that don't have the freedom of being able to take care of themselves and so working with artisans and showing them what Alan what we'll provide jobs last longer.
Rachel Roy S celebrity exclusive designing your Macy's Rachel thank you very much and her clothes are beautiful as I've done a nice pair of platform gold -- -- -- they're coming back to the studio I promise yeah.
Wait she has to cool I love her -- -- have a little gray sheet the first I've ground my glasses to be just like Rachel I need the Green leopard thing to the left -- Rachel I see that again.
That's what I've.
I agree -- thing -- -- the left every to this what you -- -- -- -- yeah -- -- it's yours -- blanket but I'm what I'm waiting for to go on sale market has you know I -- -- stuff on sale these days thank you thank you -- Rachel -- speaking exclusively right here on fox this.
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