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Printing Business Thrives in Down Economy

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  • Description

    Despite the U.S. economic situation, this printing company sees a profit

  • Duration 4:11
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This transcript is automatically generated

Are we -- a glad to say if I'm not mistaken Andrew Ross in his with this right now president of superior lithograph.

Cat interface to be your best.

Thanks for amateurs and still -- the graphics is basically Paper -- and things like that.

We have traditionally been ink on Paper and we're in the process of becoming more than just income Paper from a customer standpoint so but for the timber industry stuck up for a bit hasn't it I mean this is kind of -- -- initiated -- -- right now.

Absolutely the the Internet has just moved a lot of stuff that was from ink and Paper just to being pixels on the screen and that's that trend is gonna do nothing but accelerate.

What we focused on is how we can move from just being that traditional ink on Paper to actually helping our customers sell their products not just package.

OK so.

Tell me will come see you is it people any designs that you will need letterhead what what is your call the customer look like.

These days.

Our customer looks like somebody is -- is a regional food provider.

They just got an order from Costco for a 100000 pieces and they've got to get in there in two weeks they call was up and they say help.

That's -- that's really our core customers is people that that do food packaging.

Somewhere in the western US and that's who we help them do so we're not really designers as much as we are we help them do things.

That other people don't specialize -- package pretty do like we do things like 3-D renderings and things like that to help speed up their time to market.

-- you guys are pretty Green to red I know you're embracing the technology but tell us how you're going Green is well.

Well one of the important things we're doing is we're about to have our company certified as a carbon neutral print facility.

That means that -- engineer the greenhouse gas.

That we supply directly will engineer is much out of the process as we can and I will buy carbon offsets for the rest so in the next couple of months our customers will be able to.

Certify that they're packaging is is carbon neutral and we think that will help.

Our customers a lot.

-- is really cool now.

What I love this notion an -- gave isn't talking points that you say don't pay attention to economic trends.

But it seems to me that's all we do these days -- why do you say something like that.

Well I think this is -- -- a trend in a movement.

You know what the great Green is not a trend it's really a movement and you know whether your.

Where where your -- -- about the amount of -- greenhouse gas what it's doing to the environment.

Is really not as important as the consumers really do value.

Packaging that was created that is sustainable.

That comes from sources that are renewable and where there's any.

A reduction of greenhouse gas that the -- creates.

OK and so if you could give any advice to businesses that are trying to get creative and be creative in this market these days.

Well would you tell them.

Well -- give an example of what we've done is one of the things we tried to do was figure out how we can be more valuable to our customers and simply.

Speaking to -- purchasing agent how we can move up the food chain and speak to people in marketing and design.

So we developed and Internet application that's called first touch and it's really a mobile marketing platform.

And it's launched by Q -- codes that are printed on packaging.

So the concept is that when someone's in -- store and -- example of cosmetics.

There's a lot more information that a cosmetics manufacturer wants to communicate to their buyer than they can simply print on a package so when it comes to choosing the right foundation.

That now they can simply scanned into our code it'll open up first touch on their phone and that can be -- hold conversation between the customer.

And the and the and the manufacturer about what the right tell what the right product is for them and we think that the -- -- I'll answer.

No I think the future of packaging is all about is all about interactivity.

And that's what really trying to help our customers do and we've been very successful and helping them.

Build a bridge between the static.

What's traditionally been static box in a store and really build a bridge their consumer and then -- just create this pipeline where you can continually communicate.

And provide things it's food and -- the recipes or.

Videos even coupons cross promote items pound and for our business that's a we've managed moved.

Up the food chain if you will.

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