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Standing Out in the Workout DVD Market

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  • Description

    How 'Supreme 90 Day' differentiates itself in a competitive niche

  • Duration 4:17
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This transcript is automatically generated

I still really so the announcement heroism on the show and basically doing it yourself about the help of the government.

An -- -- knows that I had.

And the dvd exercise -- at home and that's why Michelle -- Aaron John dollar hearing out co founders of supreme ninety day -- -- like you guys are here thank you.

We got talk about this because there are a pavilion.

-- that's it mathematical word for videos out there these days.

How are you differentiating yourself not to mention there is.

Well I think first and foremost our price point.

There's a lot of products on the market there today but the thing is were readily available were available at retail that's pretty much out we have started this whole idea.

Was the fact that we saw that was important element to approximate their it is not a lot at retail so we decide to kind of fill that void that was our original idea come up with a mining and product.

The other thing was a price point role in 1999 was a lot of products out there are a lot more money.

-- line -- I probably I would guess your biggest competitor isn't.

Over a 120 dollars more money now -- didn't do this -- for twenty bucks.

Well that you're very fortunate that we're we partnered with a company called telegram's right and they -- utilize apprentice show respect before.

It is very I don't major for about fifteen years I was actually one of his first training trainers -- trained him at home.

And I'd go for number of years and we come up with him with this product and said listen you know here's our idea.

How -- we do this and He has the resources to be a look at the manufacturing done get the course down.

Get the retail out there I mean nobody can market product -- of intolerance that.

Can't stand I mean you could -- headache -- something.

That's not now who shout -- home and you're saying I need some to do at home absolutely this is the product and so how did you come up with this.

Well John and I have a certain method of working out that we thought that people would enjoy and we decided that we needed people to.

Have something different to do every day they usually go to the gym and they get on the treadmill into the same thing day in and day out.

And this actually tell them.

What to do every day something different sort of shock their body and they're actually very short workouts.

They are there and do about 45 minutes -- yet of eleven point five minutes consume you company's product you get it out there may be are are you finding people.

Do it twice because of it is it ninety -- you're -- can see.

Well you can do it again after -- finished -- ninety days because you become stronger and can up here -- can work a little bit harder.

But if they're doing it twice today than they are doing something wrong to connect.

-- that I can price -- but chilling message within ninety days what happens you've got started over again OK so let's talk about what I mean really this product.

It's competitive out there is it because of telegrams that's the reason it's on.

Absolutely the price is the first thing that's that's it's a no -- if people they look at its ten dvds a meal plan a war chartered told you won't work out what to do it.

Ten dvds for one dvd pushing fifteen dollars -- and dvds for twenty dollars.

People are biased -- and there's only one work out but I'd like it's still worth it for Onebox contributed one Kiki Moore spent all these absolutely.

-- that was the first thing that people looked and said for twenty bucks can't be anything good.

There's got to be garbage twenty -- could keep an attendee DVDs for twenty -- as -- in one or competitors or over a hundred dollars this can't be for real.

And then people start -- and -- OK I think the chance they started doing it.

You start seeing the results in the post on FaceBook the -- are already Internet you can go all over him and find -- huge success stories of these people imports product.

That changed their lives.

Now do you think it's ninety days and -- to and in too many are not at contaminated.

I can do anything to ninety days after short for sure and I think a lot of people know that you have to -- -- at least you know twelve weeks and ten weeks to see a major change in your body so women buying into accidentally.

Because there's still a misconception out there I think that you -- -- can be you know.

-- -- -- -- I think that is in this case it's obviously in the next action but this has a wonderful meal plan with the -- that teaches people how to eat.

And then I I think they realize through that that they're not going to get big.

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