Wine With Me: Wine Selection 101
Using wine to get ahead in business
- Duration 4:10
- Date Jul 27, 2011
Using wine to get ahead in business
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Fine with me this Wednesday and -- want we have a wind codes for you this Wednesday Lori foster's here with us.
Right here on set the -- -- yes love that you see you use trademark yourself.
Before we get into that what you do you like a lot of people that have -- here now as wine lovers did not start around line did you.
Absolutely not and we -- bonded that we're both Jersey girl yes in fact when I grew up I thought line came in a box and was always -- because that's I would drink it that's tell us navy yeah.
So went to college it wasn't much wine drinking going on so like a lot of people I got out in the working world.
And if someone handed me that why must I broke out in a sweat and didn't know what to do.
And that's why I started studying mine so I could we -- with corporate America you were in a still executive.
Absolutely for software back in what I call the good old days -- late ninety's the end I don't know I -- -- I think it's in Missouri about the Dow or the NASDAQ back in.
In so I had to entertain clients I was selling multi million dollar software and my Boston pulled me aside and said you know a lot of work is done in the office.
But a lot of work is done over that dinner table.
And you need to order a great bottle wine to seal the deal.
So I knew this was -- -- something I needed to know and that's what really drove me to learn it.
And along the way I encountered a lot of snobbery.
A lot of attitude but I just kept pushing and really relating it to things I -- understand.
And it started having wine tastings for my friends and then one day somebody said why are you doing this for a living and I thought one of -- So with -- yeah.
With this not very is I feel like that it has changed do you it definitely is changes that will give you you know when I was I was with Ernst and -- back in my previous life at one point and I remember going out.
And bit viewers not -- -- mean.
Absolutely asked a question yeah.
Really felt bad about it.
And it definitely I wouldn't say changed but changing because in a lot of places you have great sommelier is.
That are down to earth you know I'm a certified sommelier that want to make it a fun approachable process.
But they're still -- that old guard that my dad and really kind of make sure they you know that they know more and that's that's what my mission and I -- mini summit is to demystify wine.
One glass at a time just make it fun OK so you decided instead of going to -- on C elite corporate.
Americans yes you become online codes but why -- you actually go work at a restaurant in London that.
I didn't and along the way and met my husband chef Michael Forrester and -- it was in the restaurant business and I just thought we're gonna have a family.
Two people in the restaurant business that's a really difficult.
-- and from I want to control land destiny and my mom's an entrepreneur or.
And use that mentality and I really thought.
What I love to do is educate and make -- fun.
For instance you can get a great sparkling wine at the beginning of the meal like this -- your way from New Mexico.
And it's only gonna be about fifty dollars a lot of people are gonna be nervous in order.
That Dahmer Chris doll and spend three times as much.
I -- show people how can be easy fun and still affordable so pizza come to -- and say I know nothing because I know nothing I'm trying very hard to act.
Right so they come to you -- say I know nothing.
Do you sit down to the minute with a classes at three hours is it that -- come about once a week how do you do it.
Well how much a website where and lots of resources for.
But the main part of my business is working with corporate clients like met life like Microsoft McCormick spice company.
That wanted to empty building and that's with -- -- sales that so that their sales staff understands how to order whine when that entertain.
Or they wanna do a client appreciation.
Invite in that you know back in -- days in the financials.
Financials are big industry for me so they want to bring in their you know wealth management their top BIP clients.
Or even prospects and give them something that's useful or what I call -- -- So it's education but it's fun -- and everybody can walk away with something the use at the next.
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