This transcript is automatically generated
Criminal background checks have been a staple in the workplace for years but now with the rise -- web sites like FaceBook and Twitter social background checks are becoming more and more comment.
So what exactly are employers looking for when it comes to New York social footprint joining us now -- -- and as CEO of social intelligence accompanied that aids companies.
Which such background screening sinks for being here Max.
-- -- they get some of our viewers worst.
Fear coming to life explaining exactly what you can and cover when -- scrape the Internet because my thought is is that if my FaceBook profile -- Friday.
You can't really gather any dirt on me.
Well if -- -- -- -- profiles private no we can't.
See anything there we only look at publicly available information.
In the age of social media employers -- a really tough spot.
Because if there one a day to 80%.
Employers they're doing some form of internal -- on screen.
They're exposing themselves -- all kinds of things that aren't legally allowable for hiring.
And not being fair and consistent.
But on the other hand if they choose to avoid getting social media screening.
They run the risk of an -- higher and they're not fulfilling their obligations to protect -- just an employee is.
They can no longer keep your head in the sand.
What sites do you scrapings for activity on if you can't get into my FaceBook site then.
Well when I was -- information where reviewing information and were looking.
On the major social networks but also outside of that that's message boards that's comments on news articles.
That's photos and video sharing sites we're looking for things specific criteria such as racist remarks illegal activity.
Potentially violent behavior.
And -- explicit photos and -- yes.
When you talk about they -- issue of privacy comes to mind how do you respond to privacy advocates and critics who say that online activity.
Has no bearing on someone's ability to do a job and -- it is an invasion of privacy with what you're doing.
Well the way we're doing it is that we are only generating reports based on that criteria I just mentioned.
Additionally when we generate that report for the employer.
We blacked out -- thing that's not legally allowable anything that's federally or state protected.
What what -- companies what's the rationale for companies doing -- right now Mac's I mean there are a lot of people out there looking for jobs know a is it then that and affirming you're working -- position that listen we want sort of -- cleanest.
Person -- -- sign in and being clean nonessential and a social online activity front is just one of the metrics were looking for.
Well it can really depend what the employer is looking for and why they're doing it.
But really for the same reasons -- -- criminal background check they have an obligation to protect employees from making negligent higher and hiring a real risk to the company.
This form a screen and the way that we do it really protect employer and make sure that they're making best efforts and what they can to screen out they're very bad risks and.
-- we've got thirty seconds I need to quit cancer continue to craziest thing you've uncovered from a perspective.
For about a prospective employee and then the number one tip on what we should never do online.
We've seen a fair -- -- -- remarks and really flagrant displays of weapons pointing at at a camera so things like that.
It's really surprising how people -- the represent themselves.
And as far as think that people shouldn't do I think that they should be pretty much obvious.
But I do recommended people to create a positive online profile be a out there and represent themselves the way that they wanna be represented outside.
4% -- Like an employer I have a ten just don't put anything online at all banks and a lot easier to take it off our never taken off -- record the CEO essential intelligence existent today.