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NetProspex CRO Michael Bird breaks down which companies are overtaking the business community with social media.
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Industries the logging on reaching out to attract customers through social media so the age of friend request tweets and seconds which companies are -- it right.
Joining us now off the list is Michael -- chief revenue officer at net prospect.
Michael welcome to yield as having on so I think it's interesting the New York Times takes over Google and Microsoft as the most social media savvy haven't.
That happens really exciting and I think it's about the transformation that's taken place our list -- is a dominated by technology companies throughout the top ten.
And then suddenly 3COM for companies really in the top ten are not technology companies they're media or other forms of businesses that I think it's truly starting to show.
The roots are taking hold -- the business community for social media how do you think that happened.
Yeah it happened because customers and users.
Are using social media so you just look to where customers are -- -- for the conversations are taking place and if you're not -- you soon become irrelevant.
And I think this is a form of I need to go or my customers are.
So it's interesting if you look at these industries finance and media had the most social media savvy employees.
-- Limited Brands the retailer.
Is also in this list so why -- Limited Brands stand out.
-- limited think of the brands that they have -- -- Victoria secrets of high end brands that there again communicating with their audiences in ways that.
Our nontraditional -- more innovative so they've got pages and they get an opportunity to you.
Bring them into the fold and make them part of the brand which allows them that continue to keep those customers from going to you know many of the other competitor.
Products that are out how are these companies using social media to be most impact or is it advertising is -- word of mouth.
Is it following up on criticism say.
Yeah a little bit about that last -- -- interesting part on -- customer service rocket everyone -- customer service you expect to be let down real fear that phone call and email but.
Companies are unable to use that part of their business and -- that.
Take a negative and turn it into a positive by simply having a conversation which I think is an important element -- of social media.
What's also interesting is the geography of course no surprise Silicon Valley and some other West Coast cities come in topic.
Social media most social media savvy as small -- actually close to where I'm from Ventura California.
Makes the list -- well and that was really surprised I think it was to YouTube because they'll wanna know what's going on in Ventura that's right.
We weren't expecting that but as we continue to study keeps getting bigger we're not tracking twelve million business people so I can't imagine -- have never heard of another focus group.
That's that big that was really allowing us to get -- And what we're seeing is I think that that the spread.
Housing price is in the affordability.
You've got more and more young couples.
Living moving to areas such as that and they're able to work and and that telecommuting sort of process and and -- I think that's really helping them right.
That community.
And Louisiana comes in -- -- social media savvy is -- is that because of the been fortunate natural disasters Katrina is that this kind of of follow up from matters more culturally shift I don't.
I don't think it's -- you know the natural disasters that took place virtually the universe is the way people are simply conducting business our study is focused on.
Business -- and that persona are you using social media for your personal use which I think is absolutely happening in Louisiana.
It -- transferred over to your business and how you're conducting business in communicating.
We have customers and prospects I think that's the critical transition hasn't quite.
That translated and and and states likely -- -- At some interesting you know what do you think in terms of companies are using social media and in increasing -- blowing.
-- blowing up like blowing out but increasing their exposure to social meeting actually hiring additional workers to do just that it's a great growth.
An area within our economy from a job standpoint because it it's the new frontier and there isn't a lot of you know -- there is a lot of people who really understand how to work social media from a business contacts you know it's currently and this -- so it's a great place for new.
Freshly minted graduates to come in who are on in tune with social media really help.
Large companies transform their crap you know you know their business Michael -- thank you so much for the com.
