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So why should we Wednesdays -- Gregory -- -- is with us right now editor in chief of -- dot com that's now.
At the last couple weeks we've had on so -- is in things like that and I love that you're here because you are really -- -- my now that you -- an -- -- I'm an educator I'm trying to educate and I'm trying to educate -- perspective that is closer to the ground.
A lot of -- -- a lot of wind people.
Tend to be involved in the democratization of -- they think but really all let's turn into -- a lot of different voices.
And when you compete as you -- well knows when you're competing for attention.
It's better to be outlandish and a lot of people are not interested in expensive wines hard to -- winds are to pair wines so.
I thought the best thing to do is.
Go to the bottom and pair wines with foods that people -- But you have been in the wine business I have been wind is essentially so why did -- and then look that I'll I don't know internally and I want.
There's a lot of -- sites out there so why did you think that you couldn't get another one out there could you guys didn't announce its June 2007.
That's right I I didn't found the site I came along in about August 2008.
And one of beautiful beautiful things about some new thing is that it over relays and educational aspect -- -- really vast database of winds.
Difficult to do the database.
And it's fairly difficult to do the educational aspect but to do both of them together requires a really great tech team and -- really great editorial team.
And we were really just very lucky that we are able to pull that together.
Because it does all these -- reviews and things like that as well.
But I also noticed that it's the -- -- -- social website we're trying absolutely.
You know social media is a great buzz word today.
And wine is.
I'm have for price two decades called -- the great social lubricants.
A couple of glasses of wine makes you I -- chatter that you alluded to it earlier sometimes wind comes across as being snotty absolutely and nobody wants to do -- -- here.
There's something nice about it being in the -- your own home talking about it maybe you don't feel you're -- embarrassed if you don't know anything.
I think so I think here you're definitely not his embarrassed -- is seeing a fine restaurant right up into the some EA and I relatives even I get talked down to a lot by some -- is a problem in the people who are educating.
People about wine in that they think they're right and that's not the way wine is wine is like colors and you like wondering and I like another agreement that doesn't make your Green better than mine and our job as educators is that.
To give people -- confidence in their own palace.
To say you know what I like this one -- -- EA didn't the critic David 85 points but this is what feels good for me I like.
That narrate -- -- there's a bunch of -- -- -- let's say that I thought were interesting and different -- -- if I'm not mistaken.
Rare I mean -- you know and you that you got the market on this right so why -- -- about why -- Because this -- -- that you could teaser -- reviews in this score points depending on your reviews I suppose semi literally sitting in front of my computer dreamliner.
If you want to absolutely or you can take notes and answer it later or you can do it on your for your iPhone.
But the idea is to.
Create a repository for -- want to take notes -- on paper -- -- drinking wines and then going transcribe them into the wine rack.
A daily or -- till -- almost like my journal it is exactly it's your one journal.
And so how -- -- -- Ranking go any winning trophies.
Of Iraqi -- the -- -- two different things the rankings.
Give people who search for these winds an idea of what people.
Think about these wind and sort of to crowd sourced rating.
So it's more people like you incorporating.
Critical scores and professional reviews as well.
But there waited so.
That the critics don't have too powerful.
Hold on the ratings the white -- on the other hand.
-- the entire wind description puts it in a list form for you the ones that you reviewed.
Are there and scanned.
And these trophies are awarded for completing certain flights.
Vertical -- the same line.
In various vintages for example are tasting Chianti county classical -- classical reserve each of those who we knew -- trophy.
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