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IMAX Continues Strong Growth

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    IMAX CEO Richard Gelfond on the growing number of IMAX theaters.

  • Duration 4:30
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Why don't I asked -- gotten around -- -- Great -- -- -- yeah they get right here canary potter magic touch shares of big screen movie company IMAX stock is already up a 113%.

Year over year or is it really more about the screens.

And not necessarily in the individual releases in the blockbusters.

Rich -- CEO -- -- joining us now in a Fox Business exclusive today after first of all let's get to -- question.

And -- not talked about re releases in 3-D going back in and pimping it happened treaty look at that to that for example Titanic but.

-- the whole series being -- done in IMAX 3-D at any point.

I think you'd have to ask Warner that -- was to be fair.

I I'm not sure I don't I'm not a strong believer in the re released concept I think for certain movies like Titanic will see.

But I think a whole series of eight films I think that's a long shot let's get to the numbers overnight what did you see Dennis has two million.

-- that's what we did two million an IMAX which was our previous record was one point four million from midnight it's.

-- that movie was Harry Potter seven -- the last one sort broke it by 35%.

So we're extremely pleased with that.

We're sold out virtually -- every theater in North America.

Today and tomorrow through the midnight -- 3 AM shows many of them are sold out so it's kind of crazy.

The back to your question coming -- I think it is much more over the long run about network growth and our first quarter was a record for us.

In signings our second quarter we have a lot of signings going on.

I'm nick I couldn't be more excited about Harry Potter but I think over the long run it's not about one movie.

It's really about a -- over a number of years and how they perform can you define signings -- industry term but I want our viewers to know what -- what signings means it's new IMAX theaters that are scheduled to open so Regal Entertainment for example is opening an additional nine IMAX locations right and the science and where are they opening no I don't as this -- let's come on I don't know I -- -- all over the country there and.

Great locations because we don't go into boxes.

Unless they do around five million dollars in total gross so they're all over the content naturally these mine are let's go to -- it forward and first of all number one.

Is that truly and don't get it you have to ask Warner do you think it -- -- the last one if you look at Star Trek -- this and this is it and then more came out could there be another one at some.

Well of course there could be I was in London at the premiere I've met Jake you're wrong I don't know or better a bunch of times and I think.

She's the kind of person that if she says that I taken at face value.

I'm she said also she was suspicious of Hollywood this is a real new experience for turned out really well.

So I'd never say never but I would bet I take our word and she -- -- -- to Warner Bros.

because they actually did a very nice job with her vision but let's spend a forward.

A couple of surprises that we're in some of the IMAX theaters last night and that was the trailers for Mission Impossible.

And a movie called -- -- real steel with Hugh Jackman right.

Boy all in 3-D IMAX extraordinary well actually Mission Impossible isn't in 3-D.

And one of the great things about it is that Brad Bird the director JJ Abrams.

He's IMAX cameras to film some of it.

So when you saw the trailer open Tom Cruise was scaling the largest building in the world in Dubai and it looks spectacular.

So I think 3-D has a time and a place but I think two.

3-D trailing off was that people were doing -- 3-D.

And it's gotta be super high quality -- That's absolutely right but not only the quality of the 3-D.

I think the story has to be conducive to 3-D so my dinner with -- Andrei I don't think that's that's I thought upgrading movie.

But I think that you know other kinds of films like -- the perfect example on this Harry Potter is another example I think they play off the 3-D.

They bring you into the movie as a matter of fact I talked to David Yates is the director.

Of this Harry Potter and he said that he believe he saw -- -- -- sought in 3-D.

And he believes the three brings you more into the action.

And they see full of the kind of experience more compelling.

That's where you should use 3-D but not indiscriminately before we go I can you estimate of this sets a penny to earnings per share and all this Harry Potter moved very in the revenue -- -- -- I don't know you know it's opening weekend and I as I said I've.

You know I'll give you I'll go I don't know what was and say I'd be really surprised if this wasn't the biggest weekend we ever had.

But you know we look at it over the long run and I don't think about it that way I know analysts look at at the same way you do but could be the very biggest weekend you've ever had.

Yes it could rich thank you very much.

-- -- -- behind this CEO of.

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