Also in this playlist...
This transcript is automatically generated
So our small to the spotlight today actually is a budding industry and we pat him on -- before to talk about how.
This where it's crossing over into every day where and it's it's you know what.
It's comfortable and it's -- so why now where can we do -- -- -- as president and founder of body rocks for.
Kelly I just start.
This -- -- start this.
Well what happened like in chief -- and new years resolution I'm all about resolutions that I wanted to run a marathon.
And although I had always been saying I was never -- and I found right needs to be extremely -- Canadian.
So I start training and I got on the treadmill and was going really slow.
And then I signed up for the Walt Disney marathon in Orlando which is January 2009.
That day before the race I was out -- to pick up my race number.
Searching for as sexy fun sports brought -- also had an iPod talking because I hate -- line -- -- -- -- it started changing music.
And I couldn't find anything in there -- resilient vendors there and that's when I had my aha moment I thought -- my -- I need it need to -- sending that's totally functional.
Fashionable and flattering and that enables women to wear bras and you know for -- -- and then where the same brought -- hot day.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- So you decide I'm gonna start this how do you do it.
Well sell I got back and a from the marathon and -- -- is a break I started out of the basically coming up with that concept gallery -- design gallery of all my idea is in terms of branding everything else and I really wanted to start with just sports bras.
In order to distinguish myself from all the other designers out there because let's face it there's a lot of great ladies out there there's like rate -- -- all the sports frauds were horrible.
And so I started with four core styles the lock -- down collection and who.
Visit them up collection which I'm wearing.
The shell -- collection and they keep them in collection.
And since then and added a lot of different styles and they all have different functions like the lock it down for example.
Hasn't built an iPod pocket that's waterproof and has -- -- zippers you don't have to wrestle yourself ideas for on afterwards that is that -- I see a lot of contortions news in the long yeah I'm here in -- am confident that exactly mean.
And then it's also got pockets on the back of giving you don't like the villain there are here at group fitness instructor -- need to hear it monetary crackberry can -- that.
So it's really like that's -- even your locker key yeah eyes still put everything in the -- did the word out.
On I got the word out by hiring a PR firm and yeah I just trading in a buzz on bit on social media and social media that has been.
Four body Iraq we have a pretty big following on -- -- -- hasn't.
Little over 5000.
Stands and a lot of them have really become brand and that ambassador that it's amazing that the number of opportunities I've gotten -- are.
Did you feel let me -- you he started this and -- -- did you feel that at all.
Time you know I was -- at all us.
-- and I guess it away but not really because I know it was one has ideas where I -- I didn't do they eventually I would regret it.
And I really I knew that there is a huge void in the market and I wanted to sell it before somebody else did.
These sound engines and south sangatte stands lingerie so -- as a boutique Scansource holding -- in studios.
One of the things that had been really -- seen for our company is that.
It's really like we've kind of invented a whole new category because.
If you take this data Bloomingdale's he could sell in the contemporary section -- -- arguably selling in the laundry section you can also sell an accurate section.
So there's so many different ways to merchandise it so that's been I would say people -- bloodstain and also occurs because it's hard for buyers to kind of -- -- right heads around double AC coin is pretty good rain -- -- -- -- think even in a recession.
Yeah I pick it up -- -- crazy the first collection was definitely.
Pretty expensive is my first collection I didn't produce a lot of units and so the price -- it was very high but now I'm producing a lot more units -- been able to bring the price went down event.
So for the -- they go from 48 -- like.
94 at any good to my luxury items.
Which is like a whole different ball game.
Now the got to talk about this mastectomy variety of creating so I think it's a cools things citizenship breast cancer awareness and you're gonna donate one graph for every -- purchased.
You know why is somebody it is there some in your family like what -- you want to do this well.
What happened why is last October when we're raising awareness for breast cancer through the sale of all of our paying -- that we put them in at capsule collection called keep them safe collection -- -- -- girl yet the FAS and we planning the event had season stranded in club at New York City.
-- raise about 101000 dollars or Caroline Baldwin's breast cancer foundation.
And at this -- down Lotta breast cancer survivors showed and they also to me and I noticed in speaking to all of them that.
One of the most it's empowering aspects.
As indoor rain it breast cancer with having to go into a surgical -- -- -- brought it looked like a piece of artillery.
And then I was like I'll hop I need -- -- that's gonna make these women feel beautiful because that's so my line is all about it's all about he being content and feeling beautiful looking beautiful ahead sitting by Iraq.
So you can go on the website and by these.
Then it -- -- -- Ross will be available in October right now we're still doing all the -- samples that we've chosen the trends that can be some -- -- -- -- friends.
Leopard -- you'll find prints because it's like.
Why should a woman that had breast.
I think that is -- I -- and I think it's horrible and I hope you come back with it in October I would love to have some Kelly Julie president founder buybacks for a check out the website its body rock's board dot com we've had it up a bunch of times.
At a minimum you gotta support that come -- I think tell you gotta come back -- well thank you so much for being here this stuff is gorgeous thinking.
Filter by section