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Fitness expert Jari Love discusses why she is expanding her fitness business from Canada to the U.S.
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-- household name in Canada by creating a movement to help people get shape.
Jerry up fitness expert and the creator -- get -- series is hoping to do the same here in the United States.
-- more than 13 of American adults are obese and she says despite the tough economy and saturated market now's the perfect time to do business in the US.
-- -- joins us now.
In tonight's small business like thanks for being here well thank you for having me it's a very interesting world be at home DVD exercise world why why is -- the perfect time to infiltrate the US well there's a saying it's tough times never last but tough people do.
You know in 1983 my parents went through terrible divorce in the session.
And as a result of the divorce and the recession they went through a major depression they physically could not move.
And as a result of that meeting -- -- the five sisters I witnessed the bank taking our family vehicles are family who.
Home away from us were practically homeless and I remember thinking I will never ever let this happen to -- ever.
And a lot of times when you know when there are tough times people to -- too fast foods as a way for comfort.
When really we need to exercise now.
OK so.
The dvd market is sort of -- up on many levels.
But yet you're getting out there trying to sell your dvds in a market where there's a -- of exercise videos already at dvds and he -- -- do it.
Well I -- about the get -- program in 2002.
It gets results as a competitive runner I didn't a lot of testing on a metabolic cart which -- how many calories and carbohydrates -- burn.
And I got injured through running so went to be exercise physiologist and said you know I know the benefits of waitress because I took -- in school.
But how many calories can I -- doing weights and he didn't know that.
And then the lightbulb went on and I said let's test weight training exercises on the metabolic cart to find out how many calories I can -- And that's how I developed the program so.
I found out when I did a biceps curl I've -- two calories a minute he -- -- I've run at six miles an hour I know but every ten.
What was exciting when I did a -- dad left biceps curl.
I burned about it calories per minute I really wanted to tell the whole world so I created a five phase period ice program with the get -- dvd series.
Okay but so bad but there's others out there that have their same scientific.
Random theories you know -- Jillian Michaels from the biggest losers very big.
I used Kathy Friedrich you know there's up Billy Blanks and his -- Bose system everyone seems to have something groundbreaking yes -- get into homes.
Well you know why again I use -- metabolic cart which separates me from and everybody else.
And the key thing for me as a baby boomer a lot of these people don't understand.
How difficult it is for women like myself to lose weight.
Especially going to -- it does sound man applies exactly.
And I think a lot of the baby boomers don't want to listen to twenty year thirty year olds tell us how to get into shape do you think that there's opportunity because because of the recession people can't afford these big gym memberships anymore bingo.
Bingo you know it's so affordable you've got your dvd player it downstairs in the basement how easy and convenient is it really -- -- -- They doing other stuff I mean there's you know we have your dvds here but you have Sox -- other products as well yes one of the things that is cutting its effect down lately is -- hypnosis CD.
Because not only is it important to be aware of what.
Goes on your plate it's important to be you know what what are we saying to ourselves.
So we cover emotional eating -- -- -- -- through your diet.
And -- sticking with exercise cannot -- that it's my kit.
Hit new therapy yes so this is an audio thing that I.
-- -- -- -- But it helps people suffering through depression and anxiety hypnosis.
Really helps commoners down and the best time to do -- courses is just before he's not a bad.
-- -- give a thirty minute here to in this of course is to get ripped 1000 defending workouts though.
I think this is looking -- looking for these days isn't it because nobody wants to spend more than well and the third and isn't a lot for a lot of people -- -- -- suite is where down.
Absolutely and that's why created that the up to thirty minute workouts as well in the -- -- dvd.
Which I just released its sixth ten minute workouts -- a lot of times we get bored with the same routine.
So -- -- that would have asked calorie -- excerpts how do you get them out there are -- in Wal-Mart and target and all those places in Canada I am and my distribution deal that it had for five years is gonna be terminated actually as of tomorrow.
So I'm looking at different offers in different ways to get out there because I'm determined to get that -- brand out there now.
-- -- -- -- -- -- -- No China I isn't it yeah everyone's saying they don't -- -- awesome.
Thank you so much energy is what's your website Jerry love Jerry love dot com JR JAR I love dot com get -- -- -- or captive of.
