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Young Guns: Choosing Your Chocolate

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    Chocomize offers you 300 million possible chocolate bar combinations—and they think those sweet selections will lead to sweet success

  • Duration 4:53
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I was sampling motivated disarm my own business -- didn't think it would necessarily happen right after graduation.

But after graduating from Columbia university in 2008.

Yeah -- about -- began looking for a job in finance.

And kept looking for a year.

I had interviews on the days that Lehman Brothers and Bear Stearns you know collapse.

You know we yes.

Friends -- being -- who was living in his native Germany.

Was feeling justice discouraged.

We both noticed that despite the fact that we're kind of -- on the opposite end of the world we kind of have the same problem trying to find a job.

And that's when the two along with another Columbia grad decided to use unemployment as an opportunity.

Starting to optimize a company that lets you customize -- your chocolate bars.

-- -- that there were a lot of companies in Europe that did you know.

Custom chopper -- -- -- of -- custom cereal custom.

Whatever you name it.

And you know we saw various company here in the states and particularly food industry -- were not a lot of players if someone wants milk chocolate almonds.

There numbers of companies obviously that may agree are for that.

That would be just as good as ours but there are companies that made in now pop rocks on it Cochran.

So we really appeal to the people that are sort of interesting unique thing.

Started at the end of 2009.

This web based business it's fairly simple you'd go on the site pick which type of Belgian chocolate you'd like.

And then add different candy your friend or just about any other possible ingredients you -- think.

The average bar costs about 68 dollars but the pricey price tag doesn't seem to be holding people back especially during the holiday season.

-- over a 100000 bars sold so far consumers seem to like to customize their suite.

But with 300 million possible combinations.

The biggest challenge is choosing what you want in your perfect chocolate bar.

After looking and looking through dozens of choices including outrageous ones like potato chips gusher is and crystallize rose petals.

-- and whipped -- my select.

Seven continues case.

Dried strawberries.

There you go.

-- -- -- -- -- -- -- And there we could go.

Doctor a lot of wavering I decided my perfect chocolate bar would be -- seen hazelnut and drive -- Mary.

-- from the way it tastes I've got pretty good taste.

As a customer it was fun to make -- and unique chocolate but -- and says personalizing your indulgence also allows -- might keep inventory low.

And work on a relatively small scale.

In fact -- facility in Cherry Hill New Jersey is -- assuming to say the least.

Even with -- relatively small production facility and you know small scale equipment was still.

And you know selling at a good price through the customers -- -- definitely -- from the operational stand point -- The company which was cash flow positive in the first six months says revenues were 400000.

In the first year.

And -- -- doubled this year.

As for learning on the job -- say it's an analyst process.

Entrepreneur.

Running -- company have to deal with myriad of different and issues so it's sort of cheesy but you sir have to -- modern day Renaissance man willing to basically.

And learn about things that are completely foreign to you so for us.

You know we're starting -- chocolate company we still have to.

Deal with plumbers renovating our facility or ordering packaging -- ever -- say you know you have an -- -- -- and just do it -- -- work out.

It's kind of sounds like an easy advice but if you basically have a strategy.

How to get there and you do like wholeheartedly and with your -- -- And I think it's relatively easy to succeed in the -- not being defined job is probably -- the best thing that's happened to me because I'm.

You know the push me do -- and I want to do.

Early air.

And it's it's that plan I think we -- feel -- -- being on partners satellite what was line Q.

And I'm on this story and go to top -- dot com and if you are young wants -- -- -- email us at young guns at foxbusiness.com.

Cherry Hill New Jersey I'm Christina --